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Overview

Raw Data Feeds (RDF), an upgrade from Cookie-Level Data (CLD) in Sizmek MDX, are now available in Sizmek Ad Suite (SAS). Since our clients are upgrading from MDX to SAS and using RDF, these important points will help to ensure a smooth transition:

  • The data fields in CLD and RDF are almost the same, but there are some differences due to different data fields in MDX and SAS. For the exact data fields in RDF, please refer to the following links:

    At the bottom of each article, there are sample feeds. You can refer to these samples to see the format of the fields and how they vary between CLD and RDF.

  • You should use RDF metadata files to match between the metadata and the RDF data feeds. Similarly, you should use CLD metadata files to match between the metadata and the CLD data feeds.

    For example, for City, you should use:

    • RDF: Sizmek_RDF_Match_CityMatchFile_EntityType_EndityID_FromData_ToDate.csv

    • CLD: MM_CLD_Match_CityMatchFile_EntityType_EndityID _Daily_Date.csv

Important

Important: CLD match files are fully extracted for every CLD run. RDF match files are incremental and include only updates/new entities created since the last run.

RDF and CLD Fields

This table illustrates the differences between RDF and CLD fields.

Item

RDF

CLD (Daily)

CLD (Incremental)

Feed setup

UI or RESTful API

Custom dev

Custom dev

Number of files in each feed

Based on user selection of maximum rows per file

Based on number of rows

30*4 plus match files (four times a day)

Delivery method

FTP (Sizmek)

S3 or FTP (Sizmek)

S2 or FTP (Sizmek)

Format

csv or txt

csv

txt

Delimiter

comma, dot, pipe, 7F (Hex)

comma

7F (Hex)

Number of rows

500K (minimum) to 1M (maximum)

1M

All data is divided into 30 files

Headers

Configurable (include or do not include headers)

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Entities/Match files

One-time snapshot plus ongoing increments, which include added/modified entities

Snapshot

Snapshot

TimeZone

UTC

UTC

UTC

Frequency of execution

Single delivery every hour

Daily delivery

Four deliveries each day (only three with data)

Filename format

Sizmek_RDF_<Data Feed>_<Entity Level>_<EntityID>_<Date_From>_<Date_To>.tar.gz

Compression

Gzip

Zip/Gzip

Zip

Data availability

Events occurred up to three hours back

Previous day

Three times a day, events from previous 8 hours

Retention policy (FTP)

One month

Seven days

Seven days

Done file

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Checksum

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Archives (Tar)

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Reprocessing Metadata

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Reprocessing Data

Support team

Custom dev

Custom Dev

SEM Data

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C4SS Data

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Type of data

SAS data only

MDX data only

MDX data only

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