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The following table lists the Media Rating Council (MRC)-accredited Sizmek Ad Suite metrics by environment.

Metric

Desktop (Display and Video)

Mobile Web

Mobile App

Impressions (Gross)

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Impressions (Net)

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Clicks (Gross)

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Clicks (Net)

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Total Recordable Impressions

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Recordable Impressions Rate

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Total Viewable Impressions (IAB)

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Viewable Impressions Rate (IAB)

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Non-Viewable Impressions (IAB)

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Non-Viewable Percentage (Total Served)

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Non-Recordable Impressions

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Non-Recordable Impressions Rate

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Unique Impressions

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Average Frequency

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Impression and click metrics are accredited for any selected reporting dimensions.

Viewable, recordable, and unique metrics are accredited for environment or device-type dimensions in which the accreditation applies for non-mobile environments and for desktop (PC/Mac) device types only.

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