Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

  • Creative > Ads > New Ad > Ad Builder

The Facebook component allows users to share advertiser content on their personal Facebook accounts and add a personalized message before publishing the share. When a user clicks the Share button embedded in an ad, their personal Facebook account is invoked on their local browser, and a new editable post is composed.

  1. In Ad Builder, from the Components pane, click Facebook.

  2. In the Properties pane, configure the relevant settings.



The following table describes the fields that you can modify.




Defines the name of the component instance and the associated layer.

W and H

Defines the dimensions, width and height, of the component instance.

X and Y

Defines the positioning of the component instance on the stage.

Show on Load

Determines whether to show the component instance as soon as the ad displays, or to hide it, for example, to show the instance later in the animation.


Determines the opacity (transparency) of the component instance.

URL to Share

Determines the complete URL of the page that will be shared.

Button Type

Select one of the button layouts or upload your own button.

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