Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

  • Creative > Ads > New Ad > Ad Builder

This component allows you to add an image (.jpg, .png, or .gif file) to your ad.

  1. In Ad Builder, from the Components pane, click Image.

  2. To upload an image, double-click the box on the stage, and then browse and locate the image that you want to add, either in the Assets Library, your local computer, or using an external asset.

  3. In the Properties pane, configure the relevant settings.



The following table describes the fields that you can modify.




Defines the name of the component instance and the associated layer.

W and H

Defines the dimensions, width and height, of the component instance.

X and Y

Defines the positioning of the component instance on the stage.


Defines the rotation angle of the component instance.

Show on Load

Determines whether to show the component instance as soon as the ad displays, or to hide it (for example, to show the instance later in the animation).


Determines the opacity (transparency) of the component instance.

Select /Upload Image

Determines whether to select an image from the Assets Library, or upload an image from your local computer.

Dynamic Element

Allows you to convert the component instance into a dynamic element. For more information, see Introduction to dynamic creative.

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