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  • Creative > Ads > New Ad > Ad Builder

The Shape component allows you to add a vector shape to your ad without having to prepare or upload an image. The shape's look-and-feel includes the background color, borders, and opacity, which you can easily customize as required. You can also associate a full set of actions and animations with the shape.


Note: The Shape component cannot be made dynamic for DCO. If you need to create dynamic shapes, use the Image component instead.

  1. In Ad Builder, from the Components pane, click Shape.

  2. In the Properties pane, configure the relevant settings.



The following table describes the fields that you can modify.




Defines the name of the component instance and the associated layer.

W and H

Defines the dimensions, width and height, of the component instance.

X and Y

Defines the positioning of the component instance on the stage.


Defines the rotation angle of the component instance.

Show on Load

Determines whether to show the component instance as soon as the ad displays, or to hide it (for example, to show it only later in the animation).


Determines the opacity (transparency) of the component instance.


Enables you to select a square or a circle, or select additional shapes by clicking More.


Sets the shape stroke (border) including the color, opacity, and radius.


Sets the color and opacity to fill the shape. It can be a plain color or a gradient.


Defines the shadow color of the component (default is white).


Defines the X, Y offset of the shadow. Negative values will be on the left or top of the shape, while positive values will be on the right or below the component.


Adds fading to the shadow.

Reset to Default Style

Reverts to the original shape design.

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