Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

Please note that on October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

  • Creative > Ads


Note: To learn more about this format or to see build guides for other authoring tools, see About rich media banner. For an overview of Amazon Ad Server (AAS) Ad Builder, see Introduction to Ad Builder.

Selecting the ad format

  1. Click New Ad > Ad Builder.

    Ad Builder opens.

  2. Select one of the following:

    • Create blank ad:

      1. Give your ad a meaningful name.


        Note: The advertiser or media agency may have provided you with a naming convention that you should use to name your ad. If not, use a name that describes the creative. For example, advertiser-campaign_name-dimensions → amazon-back_to_school-300x250.

      2. For Format, select Rich Media.

      3. Select the dimensions for your ad.

    • Template gallery:

      1. Select a template with the required format and size.

      2. Click Create to create a new instance of the template.

Creating the ad

Setting up your project

The following image shows an example of the Ad Builder interface displaying the various panes that are available when creating an ad. Refer to this image and the procedure to get familiar with steps you should perform every time you create a rich media banner in Ad Builder.

  1. Click the settings icon next to the logo to verify that the ad format, rich media banner, is defined correctly.

  2. Define the default image. The default image must have the same dimensions as your ad. You cannot save your work until this field is set.

  3. Click Save. It is recommended to save your ad to secure your settings.

  4. In the Components pane, click Hotspot to add a click-through button. This button creates a transparent overlay that makes your creative clickable. In the Properties pane, set the width and height to match your ad, and set the X and Y coordinates to 0.

  5. In the Actions and Animations pane, click Create New Event, and then select Tap/Click as the event type.

  6. Add a click-through action to ensure that the entire hotspot is clickable.

  7. (Optional) Hide and lock the Hotspot layer. Afterwards, you can create animation layers without being distracted by the hotspot.

  8. (Optional) Set a URL. This is a temporary URL for testing purposes. This URL will be overwritten by the media agency, which will define the final URL at the campaign level.

  9. (Optional) Add a border. Most publishers require a border on HTML creatives. Refer to your specifications plan to confirm that a border is required. If you do not have this information, you should add a border.

Click-through for ads with a video player

It is recommended that you follow these best practices when your creative includes a video.

  • Make your video clickable while allowing access to the media controls:

    • Reorder your layers to ensure that the main hotspot (#1 in the image) is not covering your video component, and the controls (such as play and mute) remain accessible to the user.

    • Add an additional hotspot (#2 in the image) on top of the video to make it clickable. For the hotspot dimensions, use the same dimensions as the component.

    • Subtract a few pixels from the bottom (for example, 20 px) so that the user can still access the video controls (#1 in the image).

    • Make sure that you add a tap/click event and a click-through action to your additional hotspot.

  • On the Tap/Click event type for all hotspots, add an action that pauses the video. This ensures the following:

    • Users are redirected to the landing page, and will no longer hear sound from the video.

    • The video itself stops using the device resources.

Saving as a reusable template


Note: These instructions are not part of the mandatory procedure. You can use them to create a reusable template if required.

Clicking the arrow next to Save and selecting Save as template enables you to save your layout as a template. This template will be available for all users in your account, and can speed up your workflow the next time you build a rich media banner.

Adding components and animations to your ad

Now that the essentials of your creative are set, you can start creating and animating the content. For more information, see the following:

Previewing and testing

After you finish creating your ad, make sure that you preview and test it. For more information, see Preview Your Ads and Test your ads.

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