About in-stream video interactive – Amazon Ads Help Center

Video Player Ad-Serving Interface Definition (in-stream video interactive) is a template defined by the IAB to standardize the delivery of interactive video ads, which are played on a publisher’s player, across sites. It establishes a common interface between video players and ad units, enabling a rich and engaging ad experience.

In Amazon Ad Server (AAS), in-stream video interactive is known as an in-stream video - interactive. It can be served before (pre-roll), during (mid-roll), or after (post-roll) video content. in-stream video interactive can contain linear elements and/or companion ads in a variety of combinations.

Note

Notes:

If your in-stream ad does not include interactive elements, see About in-stream video.
In-stream video interactive is an IAB standard that specifies an API that the ad and player use to communicate with each other. This communication includes events that the player can use to track, along with functionality that allows interactive creatives to work with the player. For more information about the IAB specifications, see IAB VPAID Specs.
Interactions are not shown in preview player (interactions tab) for ads of type "instream interactive"

Capabilities and limitations

Feature	Availability
DCO	Yes
Responsive	n/a
Unfriendly iFrame	n/a
MRAID	n/a

Building an in-stream video interactive

There are several methods that you can use to build your ad.

Method A: Use Amazon Ad Server (AAS) Ad Builder

Create and set up	Create an in-stream video interactive ad in Amazon Ad Server Ad Builder Preview and test your ad
Share	Share your ad with your media agency.

Method B: Use a third-party authoring tool

Create	Create the ad using a code editor. For more information, see Create an in-stream video interactive in a code editor.
Set up	Single ad: Set up an in-stream video interactive Multiple ads: Ad Creation Wizard Preview and test your ad
Share	Share your ad with your media agency.

in-stream video interactive details

Specifications	Dimensions	Any	N/A
	Maximum duration	None	The publisher or the media technology (for example, DSP) determine the maximum duration. IAB recommendation: 30 seconds.
	Maximum size	1 GB	While AAS In-Stream ads support a wide range of file formats and can be up to 1GB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.
	Tag type	In-Stream	For more information, see Amazon Ad Server ad formats.
Compatibility	Device	Any	AAS supports VAST up to version 4.1.
Compatibility	Dynamic Creative	Supported	For more information, see Introduction to dynamic creative.
Publisher Certification	Web	Recommended	For more information, see About publisher certifications.
	In-app	Recommended
	Programmatic	Recommended
Measurements	Available Metrics	Examples include: Clicks Impressions Viewability UseAction Video Quartiles Video Control	For more information about metrics, see Glossary: Dimensions and metrics for Aggregated Reports.