PRODUCT

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Video Player Ad-Serving Interface Definition (in-stream video interactive) is a template defined by the IAB to standardize the delivery of interactive video ads, which are played on a publisher’s player, across sites. It establishes a common interface between video players and ad units, enabling a rich and engaging ad experience.

In Amazon Ad Server (AAS), in-stream video interactive is known as an in-stream video - interactive. It can be served before (pre-roll), during (mid-roll), or after (post-roll) video content. in-stream video interactive can contain linear elements and/or companion ads in a variety of combinations.

Note

Notes:

  • If your in-stream ad does not include interactive elements, see About in-stream video.

  • In-stream video interactive is an IAB standard that specifies an API that the ad and player use to communicate with each other. This communication includes events that the player can use to track, along with functionality that allows interactive creatives to work with the player. For more information about the IAB specifications, see IAB VPAID Specs.

  • Interactions are not shown in preview player (interactions tab) for ads of type "instream interactive"

Capabilities and limitations

Feature

Availability

DCO

Yes

Responsive

n/a

Unfriendly iFrame

n/a

MRAID

n/a

Demo

Click here to preview a demo of the in-stream video interactive format.

Building an in-stream video interactive

There are several methods that you can use to build your ad.

Method A: Use Amazon Ad Server (AAS) Ad Builder

Create and set up

Share

Share your ad with your media agency.

Method B: Use a third-party authoring tool

Create

Create the ad using a code editor. For more information, see Create an in-stream video interactive in a code editor.

Set up

Share

Share your ad with your media agency.

in-stream video interactive details

Specifications

Dimensions

Any

N/A

Maximum duration

None

The publisher or the media technology (for example, DSP) determine the maximum duration.

IAB recommendation: 30 seconds.

Maximum size

1 GB

While AAS In-Stream ads support a wide range of file formats and can be up to 1GB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.

Tag type

In-Stream

For more information, see Amazon Ad Server ad formats.

Compatibility

Device

Any

AAS supports VAST up to version 4.1.

Dynamic Creative

Supported

For more information, see Introduction to dynamic creative.

Publisher Certification

Web

Recommended

For more information, see About publisher certifications.

In-app

Recommended

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Clicks

  • Impressions

  • Viewability

  • UseAction

  • Video Quartiles

  • Video Control

For more information about metrics, see Glossary: Dimensions and metrics for Aggregated Reports.

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