Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.



Note: If you used Ad Builder to build your in-stream video interactive, this set up is not required and you can proceed to sharing your ad. For more information, see Share your ads.


Before uploading your ad to Amazon Ad Server (AAS), verify that you have completed these prerequisites:

  • The folder that contains your assets does not include unnecessary files. For example:

    • Unused assets such as images, videos, or fonts.

    • Work files such as .psd, .fla, or .scss.

    • Hidden files such as thumbs.db (Windows) or .DS_Store (Mac).

  • Create a workspace (zip file) for each ad. It is recommended that the zip file name matches the final name of the ad.

  • Unlike other ad formats, VPAID (in-stream) ads do not require any default image.

Setting up a single ad

Setting up your ad requires that you start by uploading your workspace to the assets library. Then, set up your ad based on the workspace that you uploaded.

Upload your ad

  1. Select Creative > Assets Library.

  2. Click New Folder to create a folder into which you will upload your workspace.

  3. Click Upload.

  4. Perform one of the following actions:

    • Drag your zipped Workspace in the new window.

    • Click Browse Files to locate the Workspace.

  5. Click Done.

Set up Your Ad

  1. Select Creative > Ads.

  2. Click New Ad > Blank Ad.

  3. Give your ad a meaningful name.

  4. In the Ad Format list, select In-Stream Video - Interactive.

  5. In the Creative Assets > Linear tab, select the workspace folder and navigate to an uploaded workspace.

  6. In the Creative Assets > Companion tab, select the companion banner asset.

  7. In the Creative Assets > Additional Assets tab, select the video asset.

  8. Click Save.

  9. (Optional) The format settings such as, ad name, default banner, banner settings, clickthrough and custom interactions can be modified if needed in the Ad Settings. For more information, please visit Work with custom interactions.

Setting up multiple ads

You can upload and set up multiple ads in a single process using the Ad Creation Wizard. For more information, see Set up multiple ads using Ad Creation Wizard.

Previewing and testing

After you finish creating your ad, make sure that you preview and test it. For more information, see Preview Your Ads and Test your ads.

Adding a companion

The companion element is an optional asset that appears alongside the video player on the same page, such as a .jpg image. The ad typically starts with the linear element (in case of multiple linear elements, then with the one that starts first) and can either remain on the page throughout the entire video play, change at some point with another creative, or disappear.

There are two types of companions:

  • Static Resource Companion: This companion is also known as a Static Resource Type. For example, a single asset, like an image (.jpg, .png, or .gif).

  • HTML/iFrame Resource Companion: This companion ad has its own placement and ID.

Settings tab

Change duration

You can voluntarily chose to adjust the linear duration. This will override the duration of your file, and the VPAID will stop at the duration you manually defined in this field.

Linear click-through

You can add a URL in this field to test your ad.

Activate auto transcoding

AAS includes a video engine that will automatically transcode your video files at the placement level according to publisher’s specifications. You should select this option if you plan to use auto-trancsoding.

If you want to make sure that your publisher specifications are on file in AAS, check with your creative contact at Amazon Ad Server.

We recommend these specifications when working with auto-transcode:

  • File type: MP4

  • Video codec: H.264

  • Audio codec: AAC

  • Dimensions: 1920 x 1080

  • Ratio: 16 : 9

  • Bitrate: 15 Mpbs+

For more information, see Work with Video Auto-Transcoding .

Scale options

You should select Scale video to the video player size to make your VPAID ad scalable according to the size of the video player on the publisher’s page. It is selected by default.

The Maintain aspect ratio option is also selected by default; this option confirms that the video is scaled homothetically. This option is only available if the Scale option is also selected.

Delivery type

This option determines how the video is delivered:

  • Progressive: Buffers the video content prior to playing the ad. This is the default and recommended option.

  • Streaming: Plays the ad in real-time using the streaming technology.


Note: When the delivery type is Streaming, the RTMP protocol is used to serve the media file. You should confirm that the publisher's player supports streaming media through this protocol. In addition, external restrictions such as corporate firewalls and network restrictions may prevent media from playing.

Settings for VAST 4 and later

Adding a universal ad ID and ID registry applies VAST 4.1 tags to all VAST, VPAID, and enhanced (VAST or VPAID) ad formats.

  • Universal Ad ID: Allows you to use a unique string to identify your ad (for example, CNPA0484000H). This ID is based on the content, and can apply to multiple ads or placements. Default value if the field is left empty: Unknown.


    Note: The advertiser/agency usually provides the universal ad ID and the ID registry if needed.

  • ID Registry: A string that identifies the ID registry’s website where the ID is cataloged (for example, Default value if the field is left empty: Unknown.

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