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You can create an In-Stream audio ad using either the DAAST or VAST format. The format type depends on the site's media player; not all media players consume DAAST, but many advertising-enabled media players support VAST audio ads. SAS supports VAST 2.0, 3.0, and 4.1 audio ads.

Digital Audio Ad Serving Template (DAAST) and Video Ad Serving Template (VAST) are templates defined by the IAB to standardize the delivery of audio ads, which are played on a publisher’s player, across sites.

Important

Important: Before you begin, make sure that you verify the site's audio ad-ingestion capabilities with your customer success manager.

If you need to provide a VAST ad, see About In-Stream Video.

Capabilities and Limitations

Feature

Availability

DCO

No

Responsive

n/a

Unfriendly iFrame

n/a

MRAID

n/a

Building an In-Stream Ad

Since this format is a simple audio file, it does not require any template. To build the ad, upload the audio file, and then set up your ad in SAS.

Set Up

Share

Share your ad with your media agency.

In-Stream Audio Details

Specifications

Dimensions

N/A

Maximum duration

None

The publisher or the media technology (for example, DSP) determine the maximum duration.

IAB recommendation: 30 seconds.

Maximum size

1 GB

This is a theoretical limit. Try to optimize the file size to be as lightweight as possible.

While SAS In-Stream ads support a wide range of file formats and can be up to 1GB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.

Tag type

In-Stream

For more information, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Any

Examples include Web, Mobile Web, In-app.

Dynamic Creative

Not supported

Publisher Certification

Web

Not required

For more information, see About Publisher Certifications.

In-app

Not required

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Clicks

  • Impressions

  • Viewability

  • UseAction

  • Video Quartiles

  • Video Control

For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary.

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