Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.


If you used a third-party authoring tool, such as a code editor or Adobe Animate, to build your Adhesion, proceed to set up your ad in Amazon Ad Server (AAS) .


Note: If you used Ad Builder to build your Adhesion, this set up is not required and you can proceed to sharing your ad. For more information, see Share your ads.


Before uploading your ad to AAS, verify that you have completed these prerequisites:

  • The folder that contains your assets does not include unnecessary files. For example:

    • Unused assets such as images, videos, or fonts.

    • Work files such as .psd, .fla, or .scss.

    • Hidden files such as thumbs.db (Windows) or .DS_Store (Mac).

  • Create a workspace (zip file) for each ad. It is recommended that the zip file name matches the final name of the ad.

  • Each workspace contains its default image (named Default or Backup). This image should be optimized and lightweight.


Note: Naming the workspace and the default image are especially useful when using the Ad Creation Wizard to bulk upload your work; the Ad Name field and the Default field will be filled in automatically. For more information, see Set up multiple ads using Ad Creation Wizard.

Setting up a single ad

Setting up your ad requires that you start by uploading your workspace to the Assets Library. Then, set up your ad based on the workspace that you uploaded.

Upload your ad

  1. Select Creative > Assets Library.

  2. Click New Folder to create a folder into which you will upload your Workspace.

  3. Click Upload.

  4. Perform one of the following actions:

    • Drag your zipped workspace in the new window.

    • Click Browse Files to locate the workspace.

  5. Click Done.

Set up your ad

  1. Select Creative > Ads.

  2. Click New Ad > Blank Ad.

  3. Give your ad a meaningful name.

  4. In the Ad Format list, select Adhesion.

  5. In the Creative Assets > Main Assets tab:

    1. Select the Workspace folder and navigate to an uploaded workspace.


      Tip: AAS will default to this folder for the next step.

    2. The fields should automatically be filled according to the ad data in your Manifest file (config.js). If the fields are not filled, enter all of the required information manually.

  6. Under Advanced Panel Settings, do the following:

    1. Make sure Show Single Panel at a Time is selected.

    2. Click Overwrite Creative Settings: Never auto-expand.


      Important: Make sure that you do not select Overwrite Creative Settings:Always auto-expand for the default panel. The required settings are already defined in the code, and ensure that when the ad serves in a web browser, the banner panel is used, and when the ad serves In-app, the banner is used.

  7. Click Save.

  8. (Optional) The format settings such as, ad name, default banner, banner settings, clickthrough and custom interactions can be modified if needed in the Ad Settings. For more information, please visit Work with custom interactions.


To verify the variable names used in AAS with the variable keys in the config.js file, see Create an Adhesion in a code editor.

Setting up multiple ads

You can upload and set up multiple ads in a single process using the Ad Creation Wizard. For more information, see Set up multiple ads using Ad Creation Wizard.

Loading modes

You can set your Adhesion to serve in one of these loading modes:

  • Instant: The entire unit loads immediately. This is the default behavior.

  • Polite: A lightweight image loads first. The full ad loads after the publisher's page finishes loading.

For more information about polite loading, see Add polite load to your HTML ads.

Previewing and testing

After you finish creating your ad, make sure that you preview and test it. For more information, see Preview Your Ads and Test your ads.

Custom interactions in reporting

Besides the standard HTML ad interactions, the following are the custom interactions that can be tracked and measured in the reports that you pull.

Custom Interactions



Sent when users click the close icon on the top-right corner of the banner.


Send when users click the UserAction button from the expand panel.

Known issues

On an iOS browser, buttons in our templates may not be clickable. This is due to the reserved area at the bottom of the browser when the browser bar disappears. Keep this in mind when creating an ad; and try not to place clickables that will appear at the bottom of the screen.

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