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BillboardBillboard is an advanced ad format that includes Rich Media Banner capabilities and has two states:

  • Expanded state, billboard, with a close button.

  • Collapsed state, leavebehind, with a show ad button.

Note

Notes: Some websites do not require these states and the ad unit is commonly called a Masthead.

  • If your ad is a Masthead and must be responsive, we recommend building a Deluxe banner.

  • If your ad is a Masthead and must not be responsive, we recommend building a Standard banner or a Rich Media banner.

Please check the required outcome with your media agency and the publishers.

The Billboard format can remember its last expanded state and share this state with other responsive Billboard ads in a placement, if customized to do so (using the Frequency Capping and mdLocalStorageName variable).

Note

Note: If your ad does not need to remember the last state, we recommend building a Pushdown ad. For more information, see About Pushdown ad.

Note

Note: This format is not supported in unfriendly iFrames.

Demo

Click here to preview a demo of the Billboard format.

Building a Billboard Ad

There are several methods that you can use to build your ad. Before selecting the method, use this chart to compare them.

Feature

Ad Builder

Workspace

Responsive

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Remembers the last state to which the user was exposed and displays the same panel again.

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Method A: Use Sizmek Ad Suite (SAS) Ad Builder

Note

Note: The Ad Builder Billboard cannot be responsive and cannot remember the last expanded state.

Create and Set Up

Share

Share your ad with your media agency.

Method B: Use a 3rd Party Authoring Tool

Note

Note: The Workspace version is responsive, can remember the last state, and share it with other Billboard ads in the placement. If your ad does not need to remember the last state, we recommend building a XREF HERE ABOUT PUSHDOWN ad.

Create

Create a Billboard in a Code Editor.

Set Up

Share

Share your ad with your media agency.

Billboard Details

Specifications

Dimensions

Multiple

The dimensions of the default image is 970x31 for the Ad Builder version.

The dimensions of the default image is 1x1 for the Workspace version.

Maximum duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds

Maximum size

10 Mb

If your need to change the Download Mode of your ad, see Add Polite Load to your HTML Ads.

Tag type

In-Banner

For more about tag types, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Any

Examples include Web, Mobile Web.

Dynamic Creative

Supported

For more information, see Introduction to Dynamic Creative.

Publisher Certification

Web

Recommended

For more information, see About Publisher Certifications.

In-app

N/A

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Clicks

  • Impressions

  • Viewability

  • UseAction

  • Video Quarticles

  • Video Control

For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary.

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