Billboard is an advanced ad format that includes Rich Media Banner capabilities and has two states:
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Expanded state, billboard, with a close button.
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Collapsed state, leavebehind, with a show ad button.
Note
Notes: Some websites do not require these states and the ad unit is commonly called a Masthead.
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If your ad is a Masthead and must be responsive, we recommend building a Deluxe banner.
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If your ad is a Masthead and must not be responsive, we recommend building a Standard banner or a Rich Media banner.
Please check the required outcome with your media agency and the publishers.
The Billboard format can remember its last expanded state and share this state with other responsive Billboard ads in a placement, if customized to do so (using the Frequency Capping and mdLocalStorageName variable).
Note
Note: If your ad does not need to remember the last state, we recommend building a Pushdown ad. For more information, see About Pushdown ad.
Click here to preview a demo of the Billboard format.
There are several methods that you can use to build your ad. Before selecting the method, use this chart to compare them.
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Feature |
Ad Builder |
Workspace |
|---|---|---|
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Responsive |
 |
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Remembers the last state to which the user was exposed and displays the same panel again. |
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Note
Note: The Ad Builder Billboard cannot be responsive and cannot remember the last expanded state.
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Create and Set Up |
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Share |
Share your ad with your media agency. |
Note
Note: The Workspace version is responsive, can remember the last state, and share it with other Billboard ads in the placement. If your ad does not need to remember the last state, we recommend building a XREF HERE ABOUT PUSHDOWN ad.
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Create |
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Set Up |
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Share |
Share your ad with your media agency. |
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Specifications |
Dimensions |
Multiple |
The dimensions of the default image is 970x31 for the Ad Builder version. The dimensions of the default image is 1x1 for the Workspace version. |
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Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
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Maximum size |
10 Mb |
If your need to change the Download Mode of your ad, see Add Polite Load to your HTML Ads. |
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Tag type |
In-Banner |
For more about tag types, see Sizmek Ad Suite Ad Formats. |
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Compatibility |
Device |
Any |
Examples include Web, Mobile Web. |
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Dynamic Creative |
Supported |
For more information, see Introduction to Dynamic Creative. |
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Publisher Certification |
Web |
Recommended |
For more information, see About Publisher Certifications. |
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In-app |
N/A |
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Programmatic |
Recommended |
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Measurements |
Available Metrics |
Examples include:
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For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary. |
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