The deluxe banner has adaptive or responsive resize capabilities, along with rich media capabilities, such as video/interactivity.
The contents of a deluxe banner ad reposition as the ad changes in size:
Responsive ads display in any size.
Adaptive ads display in a set of predetermined sizes, showing the largest size that is available on the publisher's page.
Fixed-sized ads remain at one size regardless of the space available.
Note
Note: If your ad does not require resizing capabilities, we recommend building a rich media banner. For more information, see About rich media banner.
deluxe banner includes the following attributes:
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Maximum size is 10 MB. (The initial load can be set at 300 KB. For more information, see Add polite load to your HTML ads.
Note
Notes:
While Amazon Ad Server (AAS) ads can be up to 10 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.
Maximum ad size can be increased beyond 10 MB upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher.
Two templates, non-video and video (adds video and text).
Ad can contain multiple interactive features.
Ad adapts to all but the smallest sizes.
Note
Note: This format is supported in unfriendly iFrames.
Click here to preview a demo of the deluxe banner format.
The deluxe banner is an advanced custom format that you can build as a workspace ad in Amazon Ad Server (AAS). A code editor of your choice is recommended as the best option to customize the deluxe banner workspace.
Create |
Create the ad using a code editor. For more information, see Create a deluxe banner in a code editor. |
Set Up |
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Share |
Share your ad with your media agency. |
Specifications |
Dimensions |
Any |
Ad automatically resizes to fill the available container, or you can set dimensions to any fixed-size. |
Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
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Maximum size |
10 MB |
If your ad does not require resizing capabilities, we recommend building a rich media banner. For more information, see About rich media banner. |
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Tag type |
In-Banner |
For more information about tag types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Any |
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Platform |
Any |
iOS 9 and later, Android 4.4 and later. |
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Browser |
Any |
IE 10.0 and later, Firefox and Chrome recent versions, Safari 7.0 and later. |
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Dynamic creative |
Supported |
For more information, see Introduction to dynamic creative. |
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Responsive |
Supported |
Can configure to resize responsively. |
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Scroll detection |
Supported |
Detects the x and y scroll positions. |
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Local preview |
Supported |
Ad can be viewed locally, outside AAS. |
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Polite loading |
Supported |
Can configure to load politely. |
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Safe frame support |
Supported |
Can serve inside a safe frame. |
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MRAID (In-app support) |
Supported |
Can serve In-app. |
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Secure serving |
Supported |
Can serve securely. |
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Publisher Certification |
Web |
Recommended |
For more information, see About publisher certifications. |
In-app |
Mandatory |
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Programmatic |
Recommended |
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Measurements |
Available metrics |
Examples include: |
For more information about metrics, see Glossary: dimensions and metrics for Aggregated Reports. |
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