The deluxe banner has adaptive or responsive resize capabilities, along with rich media capabilities, such as video/interactivity.
The contents of a deluxe banner ad reposition as the ad changes in size:
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Responsive ads display in any size.
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Adaptive ads display in a set of predetermined sizes, showing the largest size that is available on the publisher's page.
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Fixed-sized ads remain at one size regardless of the space available.
Note
Note: If your ad does not require resizing capabilities, we recommend building a rich media banner. For more information, see About rich media banner.
deluxe banner includes the following attributes:
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Maximum size is 10 MB. (The initial load can be set at 300 KB. For more information, see Add polite load to your HTML ads.
Note
Notes:
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While Amazon Ad Server (AAS) ads can be up to 10 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.
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Maximum ad size can be increased beyond 10 MB upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher.
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Two templates, non-video and video (adds video and text).
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Ad can contain multiple interactive features.
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Ad adapts to all but the smallest sizes.
Note
Note: This format is supported in unfriendly iFrames.
The deluxe banner is an advanced custom format that you can build as a workspace ad in Amazon Ad Server (AAS). A code editor of your choice is recommended as the best option to customize the deluxe banner workspace.
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Create |
Create the ad using a code editor. For more information, see Create a deluxe banner in a code editor. |
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Set Up |
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Share |
Share your ad with your media agency. |
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Specifications |
Dimensions |
Any |
Ad automatically resizes to fill the available container, or you can set dimensions to any fixed-size. |
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Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
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Maximum size |
10 MB |
If your ad does not require resizing capabilities, we recommend building a rich media banner. For more information, see About rich media banner. |
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Tag type |
In-Banner |
For more information about tag types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Any |
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Platform |
Any |
iOS 9 and later, Android 4.4 and later. |
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Browser |
Any |
IE 10.0 and later, Firefox and Chrome recent versions, Safari 7.0 and later. |
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Dynamic creative |
Supported |
For more information, see Introduction to dynamic creative. |
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Responsive |
Supported |
Can configure to resize responsively. |
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Scroll detection |
Supported |
Detects the x and y scroll positions. |
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Local preview |
Supported |
Ad can be viewed locally, outside AAS. |
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Polite loading |
Supported |
Can configure to load politely. |
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Safe frame support |
Supported |
Can serve inside a safe frame. |
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MRAID (In-app support) |
Supported |
Can serve In-app. |
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Secure serving |
Supported |
Can serve securely. |
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Publisher Certification |
Web |
Recommended |
For more information, see About publisher certifications. |
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In-app |
Mandatory |
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Programmatic |
Recommended |
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Measurements |
Available metrics |
Examples include: |
For more information about metrics, see Glossary: dimensions and metrics for Aggregated Reports. |
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