The interstitial is a full-screen ad format that launches before displaying a publisher's content. It usually launches with an overlay that resizes to the dimensions of the screen, closes after a defined period of time, and optionally, disables scrolling of the publisher's page.
The interstitial includes the following attributes:
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Maximum size is 10 MB. (The initial load can be set at 300 KB.) For more information, see
Add polite load to your HTML ads.
Note
Notes:
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While Amazon Ad Server (AAS) ads can be up to 10 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.
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Maximum ad size can be increased beyond 10 MB upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher.
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Ad can contain multiple user interactions.
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Ad can contain video.
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Ad is displayed at the bottom right corner of the page when the option Enable the Dynamic Expansion Direction is selected.
Note
Note: This format is not supported in unfriendly iFrames.
The interstitial can serve in the following loading modes:
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Instant: Ad loads immediately.
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Polite: A lightweight image loads first, and the full ad waits for the publisher's page to finish loading.
For more information about polite loading, see Add polite load to your HTML ads.
There are several methods that you can use to build your ad.
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Create and set up |
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Share |
Share your ad with your media agency. |
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Create |
Create the ad using a code editor. For more information, see Create an interstitial in a code editor. |
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Set Up |
Preview and test your ad |
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Share |
Share your ad with your media agency. |
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Specifications |
Dimensions |
Any |
The default image dimensions should be 1x1. |
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Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
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Maximum size |
10 MB |
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Tag type |
In-Banner |
For more information about tag types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Any |
Examples include web, mobile web, in-app. |
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Dynamic creative |
Supported |
For more information, see Introduction to dynamic creative. |
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Publisher Certification |
Web |
Recommended |
For more information, see About publisher certifications. |
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In-app |
Mandatory |
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Programmatic |
Recommended |
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Measurements |
Available metrics |
Examples include:
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For more information about metrics, see Glossary: dimensions and metrics for Aggregated Reports. |
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