The Sticky Scroller format includes an in-page banner and a “sticky” panel. When the user scrolls the page, and the in-page banner goes outside of the view-port, the sticky panel will animate to and stick to the pre-defined position on the page, defined by custom variables.

Once in the sticky state, the panel will remain in position until the user scrolls the in-page banner back in view. At this point, the sticky panel will no longer be visible.

Users can close the sticky panel on close button and it will no longer go into the sticky position when scrolling the banner out of view, remaining at its original in-page position.

If the video template is used, and the video is playing on the page, it will pause when scrolled out of view and resume playing again when scrolled back into view.

The Sticky Scroller supports both adaptive and responsive behaviors and can be customized with different settings that match advertiser needs and publisher requirements.

Example: In-page 500 x 280 Sticky Scroller while in view-port.

As the user scrolls away from the banner unit, a sticky panel will come into view. The following image shows the sticky panel aligning to the bottom-right corner of the page.