The Sticky Scroller format includes an in-page banner and a “sticky” panel. When the user scrolls the page, and the in-page banner goes outside of the view-port, the sticky panel will animate to and stick to the pre-defined position on the page, defined by custom variables.
Once in the sticky state, the panel will remain in position until the user scrolls the in-page banner back in view. At this point, the sticky panel will no longer be visible.
Users can close the sticky panel on close button and it will no longer go into the sticky position when scrolling the banner out of view, remaining at its original in-page position.
If the video template is used, and the video is playing on the page, it will pause when scrolled out of view and resume playing again when scrolled back into view.
The Sticky Scroller supports both adaptive and responsive behaviors and can be customized with different settings that match advertiser needs and publisher requirements.
Example: In-page 500 x 280 Sticky Scroller while in view-port.

As the user scrolls away from the banner unit, a sticky panel will come into view. The following image shows the sticky panel aligning to the bottom-right corner of the page.

Note
Note: This format is not supported in unfriendly iFrames.
Click here to preview a demo of the Sticky Scroller format.
The Sticky Scroller is an advanced format which can be built as a Workspace ad in Sizmek Ad Suite (SAS). A code editor of your choice is recommended as the best option.
Create |
Create the ad using a code editor. For more information, see Create a Sticky Scroller in a Code Editor. |
Set Up |
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Share |
Share your ad with your media agency. |
Specifications |
Dimensions |
Any For example, 300 x 250 or 728 x 90. |
The dimensions of the default image determine the dimensions of the ad. |
Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
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Maximum size |
10 MB |
According to IAB recommendations. |
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Tag type |
In-Banner |
For more information about tag types, see Sizmek Ad Suite Ad Formats. |
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Compatibility |
Device |
Any |
Examples include Web, Mobile Web, In-app. |
Dynamic Creative |
Supported |
For more information, see Introduction to Dynamic Creative |
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Publisher Certification |
Web |
Mandatory |
For more information, see About Publisher Certifications. |
In-app |
N/A |
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Programmatic |
Recommended |
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Measurements |
Available Metrics |
Examples include:
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For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary. |
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