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The Sticky Scroller format includes an in-page banner and a “sticky” panel. When the user scrolls the page, and the in-page banner goes outside of the view-port, the sticky panel will animate to and stick to the pre-defined position on the page, defined by custom variables.

Once in the sticky state, the panel will remain in position until the user scrolls the in-page banner back in view. At this point, the sticky panel will no longer be visible.

Users can close the sticky panel on close button and it will no longer go into the sticky position when scrolling the banner out of view, remaining at its original in-page position.

If the video template is used, and the video is playing on the page, it will pause when scrolled out of view and resume playing again when scrolled back into view.

The Sticky Scroller supports both adaptive and responsive behaviors and can be customized with different settings that match advertiser needs and publisher requirements.

Example: In-page 500 x 280 Sticky Scroller while in view-port.

StickyScroller1.png

As the user scrolls away from the banner unit, a sticky panel will come into view. The following image shows the sticky panel aligning to the bottom-right corner of the page.

StickyScroller2.png

Demo

Click here to preview a demo of the Sticky Scroller format.

Building a Sticky Scroller Ad

The Sticky Scroller is an advanced format which can be built as a Workspace ad in Sizmek Ad Suite (SAS). A code editor of your choice is recommended as the best option.

Create

Create the ad using a code editor. For more information, see Create a Sticky Scroller in a Code Editor.

Set Up

Share

Share your ad with your media agency.

Sticky Scroller Ad Details

Specifications

Dimensions

Any

For example, 300 x 250 or 728 x 90.

The dimensions of the default image determine the dimensions of the ad.

Maximum duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds

Maximum size

10 MB

According to IAB recommendations.

Tag type

In-Banner

For more information about tag types, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Any

Examples include Web, Mobile Web, In-app.

Dynamic Creative

Supported

For more information, see Introduction to Dynamic Creative

Publisher Certification

Web

Mandatory

For more information, see About Publisher Certifications.

In-app

N/A

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Click-through

  • Impressions

  • Viewability

  • UserAction

  • Video Quartiles

  • Video Control

For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary.

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