Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

  • Creative > Ads > Master Ads > [Existing_Ad] > Edit

When Download mode is set to polite, the ad will download only the required script files to initialize the tag and prevents any workspace assets from loading until the publisher's page has completed loading.

A lightweight image is loaded to prevent overloading the main page. The lightweight image can be a default image or a dedicated preload image, which is a predefined blank image.

Please note that many publishers have "initial load" limits on their pages, and Amazon Ad Server (AAS) initialization scripts and pre-load image may count towards this limit. This limit is commonly set at 200 KB. Please check with your publishers to confirm what their limit is and what files qualify towards this limit.

  1. In the Ads setup > Settings section, select Polite as the Download mode.

  2. Select an asset type to load during installation:

    • Default Image: Default image assigned in the assets section.

    • Transparent Preload Image: A predefined lightweight blank image.

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