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  • Creative > Ads > Master Ads

The following table describes fields relevant to the following ad formats:

  • expandable banner

  • single expandable

Creative assets

CreativeAssets-Panels2019.gif

Tab

Field

Description

expandable banner

single expandable

Main Assets

Banner

  • A Flash banner unit.

  • This component is optional.

  • Maximum asset size: 110KB.

  • Supported file type: .swf.

  • Flash version 8 or higher.

Workspace

This is an HTML folder that contains the HTML assets.

  • This component is mandatory.

  • Maximum workspace folder size: 10MB.

x

x

Panels

...

On the Panel level, click ... to configure Panel Settings

The HTML panels are HTML files. You can select a panel asset from a workspace folder only. Once the workspace has been assigned to the ad, Amazon Ad Server (AAS) recognizes additional HTML files and suggest these assets as panels.

Guidelines and Rules:

  • The panel name can include up to 35 characters.

  • Each panel must have a unique name.

  • AAS supports up to five panels.

  • X and Y: Sets the width and height of the expanded panel.

x

Default

The first panel added is set as the default banner. This panel will expand when expansion is triggered in the ad.

You can change the default panel at any point.

x

Position Types

The method to position the panel when served on the publisher's site.

  • Banner Relative (px): The panel will be positioned relative to the banner’s top-left corner. Default value.

  • Page Relative (%): The panel will be positioned relative to the site's top-left corner.

  • Page Relative (px): The ad panel will be positioned relative to the site's top-left corner.

x

Expand on Mouse Over

Panel expands upon mouse over.

x

Delay Expansion

If Auto Expand is selected in the Advanced Panel Settings section, then you can control if the expansion should start immediately or in a short delay.

x

Retractions

Sets a user interaction to expand the panel:

  • Never

  • Mouse Off Ad

  • Mouse Off Panel

x

Transparency

Sets a transparent background.

x

Advanced

Panel

Settings

Auto-

Expand

Field

Displayed in Panels and Multi-Panel tabs.

Expands the ad when the user rolls the mouse over the ad. The options are:

  • Use Ad Creative settings: Auto-Expand settings are predefined for the creative in the ad creation applications - Ad Builder for HTML or Workspaces and cannot be overwritten in AAS .

  • Overwrite Creative settings: Always auto-expand: Forces auto-expand and overrides creative settings.

  • Overwrite Creative settings: Never auto-expand: Disables auto-expand settings. All predefined auto-expand settings on the creative level are disregarded.

x

x

Panel

Frequency

Field displayed in Panels and Multi-Panel tabs.

Determines panel functionality. The options are:

  • Unlimited: The default panel displays every time that the ad appears.

  • Auto-Expand: The number of the times to display the panel and in what context, (for example per session, per campaign). The default is 1.

AAS supports up to five panels.

Note

Note: If you selected per day, the capping will be reset after 24 hours. If you select per week, the capping will be reset on the next Sunday at midnight.

x

x

Pre-load Panels

Field displayed

in Panels and Multi-Panel tabs.

Selecting the checkbox loads the panels when the ad loads.

x

x

Multiple Panels

Note

Note: Field displayed in Panels and Multi-Panel tabs.

Indicates the number of times the panel opens. The default is one.

Selecting this checkbox allows the default panel to expand an unlimited amount of times.

x

x

Multi-Panels

Delay Expansion

Expands default panel when ad loads.

x

Component Position in Banner Asset

Determines the component horizontal and vertical position in the Flash asset in pixels.

Ensure that the component is placed above the placement

in its collapsed state, AAS shifts the position automatically if necessary.

Component Collapsed Size

Determines the width and height of the component in the collapsed state.

Additional Assets

Displays all assets included in the workspace folder.

x

Versioning

Displayed only if the assigned assets contain dynamic elements.

Versioning2019.gif

Field

Description

expandable banner

single expandable

Enable Time-Based Serving

Enables you to apply time-based settings according to the brand's time zone or the user's time zone, and then set versions to serve on specific dates.

x

Rotation

Sets the rotation methods by which to serve the versions.

  • Even Distribution: Select this option to serve versions equally. For example, if there are four ads, each version will get a 25% share in the rotation.

  • Weighted: The weighted option lets you decide how to share the distribution of served versions.

  • Automatic Optimization: The rotation will be set automatically and dynamically according to the best performing ads.

    For more information about Dynamic Creative versions, see Work with Versions of a Dynamic Creative Ad.

x

Settings

Tab

Field

Description

expandable banner

single expandable

General

Download

Mode

Sets the method in which the ad should be loaded on the publisher's site. The options include:

  • Polite: Ad loads after the page content loads. This is the default.

  • Instant: Ad loads simultaneously when the page content loads.

  • Instant - skip pre-load banner: Ad loads the banner unit instantly and skips the pre-load banner.

x

x

Initial Load Asset

Sets the type of lightweight asset to load during Polite download mode. For more information, see Polite Load.

The values include:

  • Default Image: Serves as the preload image.

  • Preload Image: A blank image is set as the preload image. This is the default value.

x

x

Privacy

Hide

Determines which elements and controls should be hidden when the ad runs. The options include:

  • iFrames

  • Dropdown lists

  • Java Applets

  • Flash Elements

x

AdChoices Icon

x

x

Privacy Icon Position

Position the Ad Choices icon on the ad. The options include:

  • Top Right

  • Top Left

  • Bottom Right

  • Bottom Left

x

x

Ad Delivery

Enable the Dynamic Expansion Direction

The Dynamic Expansion Direction feature enables the system to automatically detect the direction in which HTML expandable ads should expand during serving.

x

x
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