Expandable ad fields – Amazon Ads Help Center

Creative > Ads > Master Ads

The following table describes fields relevant to the following ad formats:

expandable banner
single expandable

Creative assets

Tab	Field	Description	expandable banner	single expandable
Main Assets	Banner	A Flash banner unit. This component is optional. Maximum asset size: 110KB. Supported file type: .swf. Flash version 8 or higher.
Main Assets	Workspace	This is an HTML folder that contains the HTML assets. This component is mandatory. Maximum workspace folder size: 10MB.	x	x
Panels ... On the Panel level, click ... to configure Panel Settings		The HTML panels are HTML files. You can select a panel asset from a workspace folder only. Once the workspace has been assigned to the ad, Amazon Ad Server (AAS) recognizes additional HTML files and suggest these assets as panels. Guidelines and Rules: The panel name can include up to 35 characters. Each panel must have a unique name. AAS supports up to five panels. X and Y: Sets the width and height of the expanded panel.	x
	Default	The first panel added is set as the default banner. This panel will expand when expansion is triggered in the ad. You can change the default panel at any point.	x
	Position Types	The method to position the panel when served on the publisher's site. Banner Relative (px): The panel will be positioned relative to the banner’s top-left corner. Default value. Page Relative (%): The panel will be positioned relative to the site's top-left corner. Page Relative (px): The ad panel will be positioned relative to the site's top-left corner.	x
	Expand on Mouse Over	Panel expands upon mouse over.	x
	Delay Expansion	If Auto Expand is selected in the Advanced Panel Settings section, then you can control if the expansion should start immediately or in a short delay.	x
	Retractions	Sets a user interaction to expand the panel: Never Mouse Off Ad Mouse Off Panel	x
	Transparency	Sets a transparent background.	x
Advanced Panel Settings
	Auto- Expand Field Displayed in Panels and Multi-Panel tabs.	Expands the ad when the user rolls the mouse over the ad. The options are: Use Ad Creative settings: Auto-Expand settings are predefined for the creative in the ad creation applications - Ad Builder for HTML or Workspaces and cannot be overwritten in AAS . Overwrite Creative settings: Always auto-expand: Forces auto-expand and overrides creative settings. Overwrite Creative settings: Never auto-expand: Disables auto-expand settings. All predefined auto-expand settings on the creative level are disregarded.	x	x
	Panel Frequency Field displayed in Panels and Multi-Panel tabs.	Determines panel functionality. The options are: Unlimited: The default panel displays every time that the ad appears. Auto-Expand: The number of the times to display the panel and in what context, (for example per session, per campaign). The default is 1. AAS supports up to five panels. Note Note: If you selected per day, the capping will be reset after 24 hours. If you select per week, the capping will be reset on the next Sunday at midnight.	x	x
	Pre-load Panels Field displayed in Panels and Multi-Panel tabs.	Selecting the checkbox loads the panels when the ad loads.	x	x
	Multiple Panels Note Note: Field displayed in Panels and Multi-Panel tabs.	Indicates the number of times the panel opens. The default is one. Selecting this checkbox allows the default panel to expand an unlimited amount of times.	x	x
Multi-Panels
Multi-Panels	Delay Expansion	Expands default panel when ad loads.		x
		Component Position in Banner Asset	Determines the component horizontal and vertical position in the Flash asset in pixels. Ensure that the component is placed above the placement in its collapsed state, AAS shifts the position automatically if necessary.
		Component Collapsed Size	Determines the width and height of the component in the collapsed state.
	Additional Assets	Displays all assets included in the workspace folder.		x

Versioning

Displayed only if the assigned assets contain dynamic elements.

Field	Description	expandable banner	single expandable
Enable Time-Based Serving	Enables you to apply time-based settings according to the brand's time zone or the user's time zone, and then set versions to serve on specific dates.		x
Rotation	Sets the rotation methods by which to serve the versions. Even Distribution: Select this option to serve versions equally. For example, if there are four ads, each version will get a 25% share in the rotation. Weighted: The weighted option lets you decide how to share the distribution of served versions. Automatic Optimization: The rotation will be set automatically and dynamically according to the best performing ads. For more information about Dynamic Creative versions, see Work with Versions of a Dynamic Creative Ad.		x

Settings

Tab	Field	Description	expandable banner	single expandable
General	Download Mode	Sets the method in which the ad should be loaded on the publisher's site. The options include: Polite: Ad loads after the page content loads. This is the default. Instant: Ad loads simultaneously when the page content loads. Instant - skip pre-load banner: Ad loads the banner unit instantly and skips the pre-load banner.	x	x
	Initial Load Asset	Sets the type of lightweight asset to load during Polite download mode. For more information, see Polite Load. The values include: Default Image: Serves as the preload image. Preload Image: A blank image is set as the preload image. This is the default value.	x	x
Privacy	Hide	Determines which elements and controls should be hidden when the ad runs. The options include: iFrames Dropdown lists Java Applets Flash Elements	x
	AdChoices Icon		x	x
	Privacy Icon Position	Position the Ad Choices icon on the ad. The options include: Top Right Top Left Bottom Right Bottom Left	x	x
Ad Delivery	Enable the Dynamic Expansion Direction	The Dynamic Expansion Direction feature enables the system to automatically detect the direction in which HTML expandable ads should expand during serving.	x	x

Creative assets

Note

Note

Versioning

Settings

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