Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

Please note that on October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

  • Creative > Ads > Master Ads > [Existing_Ad] > Edit

Depending on the ad format type, you can modify an ad format for an existing unattached master ad. When converting to the target ad, the default image, custom interactions, and privacy settings are preserved.


Note: The initial ad format can only be changed to a limited list of formats. If the format you want is not available in the Select New Format list, you will have to create a new ad, which may require adjustments to your ad based on the related guidelines. For more information, see Amazon Ad Server ad formats.

  1. In Creative > Ads > Master Ads, select an existing ad and click Edit.

  2. Click Change Format.


    The Change Ad Format dialog box opens, and displays only the target ad formats supported for this format.

  3. Select a destination format, and click Change Format.

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