The Ad Builder is a creative authoring tool that enables you to build HTML ads directly in Amazon Ad Server (AAS). Ad conception and animation does not require any coding knowledge. You can start with a blank ad or create a new ad using built-in templates, which are based on the most commonly used ad formats in the industry.
Ad Builder is compatible with the following browsers: Google Chrome, Mozilla Firefox, and Apple Safari.
HTML ads are available immediately in AAS when you create and save your ad in Ad Builder.
It is mandatory to configure a default image for each ad prior to saving the ad. The default image is limited to 300 KB.
The size of an HTML ad is the total size of all assets in the ad’s workspace, at the compressed size.
We do not count additional assets for dynamic creative or videos. For more information, see Add dynamic elements to your HTML ads using Ad Builder.
Compression is automatically applied, which reduces the size of each asset type to the compressed size.
When building a standard banner, only the following components will be available : Image, Text, Hotspot, HTML, Button, and Shape. For more information, see Create a standard banner in Amazon Ad Server Ad Builder.
This section includes links to articles for each specific panel and functionality in Ad Builder.
Interface: For information about using the Ad Builder interface, see Ad Builder interface.
Ad Formats: For information about build guides for a specific format, see Amazon Ad Server ad formats.
Components: For information about components that you can use to build an ad, see Ad Builder Components.
Dynamic Element: For information about building dynamic ads for DCO, see Add dynamic elements to your HTML ads using Ad Builder.
Actions & Animations: For information about animating your ad in Ad Builder, see Ad Builder Actions & Animations.