This is the complete set of Amazon Ad Server (AAS) ad formats, including links for each step of the creative process for each authoring tool.
Note
Note: For an explanation about the columns, click the link in the column header.
Basic ad formats are the most common and most popular ad formats. They are easy to build, work across a range of devices and technologies, and can be served directly to the publishers or by using programmatic serving without requiring prior certification.
|
Name and link to the guide |
Demo |
Tag type |
Dimensions |
|||
|---|---|---|---|---|---|---|
|
Web |
In-app |
Programmatic (PMP and Open auction) |
||||
|
In-banner |
Fixed size |
Not required |
Recommended |
Recommended |
||
|
In-banner |
Fixed size |
Not required |
Recommended |
Recommended |
||
|
/ |
In-banner |
Fixed size |
Not required |
Recommended |
Recommended |
|
|
/ |
In-stream |
Adaptive |
Not required |
Not required |
Recommended |
|
|
In-stream |
Adaptive |
Recommended |
Recommended |
Recommended |
||
|
/ |
In-stream |
N/A |
Not required |
Not required |
Recommended |
|
Note
Note: DOOH (Digital Out-Of-Home) media is not available, and we do not support trackers in DOOH.
Advanced formats may require more investment from the developer, but will yield a more unique experience for the user. These formats include responsive formats and formats that offer an expanding feature. It is strongly recommended that, before production, you confirm that these ads comply with your publisher or media. For more information, see About publisher certifications.
|
Name and link to the guide |
Demo |
Tag type |
Dimensions |
|||
|
Web |
In-app |
Programmatic (PMP only) |
||||
|
In-banner |
Responsive Adaptive Fixed |
Recommended |
Mandatory |
Mandatory |
||
|
In-banner |
Fixed, expanding |
Recommended |
N/A |
Mandatory |
||
|
In-banner |
Fixed, expanding |
Recommended |
Mandatory |
Mandatory |
||
|
In-banner |
Fixed, expanding |
Recommended |
Mandatory |
Mandatory |
||
|
In-Banner |
Fixed, expanding |
Recommended |
Mandatory |
Mandatory |
||
|
In-Banner |
Responsive |
Mandatory |
N/A |
Mandatory |
||
|
In-Banner |
Responsive |
Mandatory |
N/A |
Mandatory |
||
|
In-banner |
Responsive |
Mandatory |
N/A |
Mandatory |
||
|
In-banner |
Banner fixed, panel responsive |
Recommended |
N/A |
Mandatory |
||
Amazon Ad Server provides two types of ad formats.
In-banner units are designed for delivery on a web page or in-app.
|
Platform |
Supported version |
|---|---|
|
Windows |
Internet Explorer 10 and later, Chrome, Edge, Firefox, Safari |
|
Mac |
Chrome, Firefox, Safari |
|
iOS |
iOS 8.0 and later/iPad OS 13.0 and later |
|
Android |
4.1 and later |
In-stream units are designed for delivery in a video or audio player.
-
Web
Platform
Supported version
Windows
Internet Explorer 10 and later, Chrome, Edge, Firefox, Safari
Mac
Chrome, Firefox, Safari (up to and including version 10 and later)
iPhone
IOS 8.0 and later
iPad
IOS 8.0 and later
Android
4.1 and later (including tablets)
Windows Phone
8.0 and later
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TV
Platform
Streaming TV and media player
Streaming TV
Roku, Apple TV, Samsung Smart TV, Microsoft Xbox, Sony PlayStation, Amazon Fire TV, and Android TV.
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Fixed: Fixed-size units that have predefined dimensions expressed in pixels (px). Common sizes include 300 x 250, 300 x 600, and 728 x 90.
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Adaptive: Adaptive units support a number of different fixed sizes. They scale proportionally and always maintain the same ratio.
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Responsive: Responsive units, expressed in percentage, scale either in width, height, or both, depending on the available space of their container.
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Expanding: Most of the time, expanding units include of at least two panels (HTML files). They can either be a small creative that expands into a larger one (for example, 300x250 expanding into 300x600), or a pixel that expands into a creative (1x1 expanding into a responsive interstitial).
You may need to check feasibility of the advanced ad formats with publisher’s websites before considering building your ad. Reach out to your local creative support contact to see if the format is already certified for your publisher. If not, certification will be performed by our publisher certification team on your request.
Fore more information, see About publisher certifications.
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