PRODUCT
Follow

Standard Banner is the most basic type of ad format (for fixed-sized, non-responsive creatives) and has the following limitations, based on IAB recommendations:

  • Maximum size is 200 KB (including default image).

  • Ad has a single user interaction (click-through).

  • Creative cannot contain a video.

Note

Note: If your fixed-size creative requires capabilities beyond these limitations, build a Rich Media Banner. For more information, see About Rich Media Banner.

Demo

Click here to preview a demo of Standard Banner format.

Building a Standard Banner

There are several methods that you can use to build your ad.

Method A: Use Sizmek Ad Suite Ad Builder

Method B: Use a 3rd Party Authoring Tool

Create

Create the ad using any authoring tool, see Create a Standard Banner in Any Authoring Tool.

Set Up

Share

Share Your Ads

Standard Banner Details

Specifications

Dimensions

Any

For example, 300 x 250 or 728 x 90.

The default image must match the dimensions of the ad.

Max duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds

Max size

200 KB

If your creative is larger than 200 KB and cannot be optimized (for example an image or code compression), use a Rich Media Banner. For more information, see About Rich Media Banner.

Tag type

In-Banner

For more information about tag types, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Any

Examples include Web, Mobile Web, In-app.

Dynamic Creative

Supported

For more information, see Introduction to Dynamic Creative.

Publisher Certification

Web

Not required

For more information, see About Publisher Certifications.

In-app

Recommended

Programmatic

Recommended

Measurements

Available Metrics

  • Click-through

  • impressions

  • Viewability

For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary.

Was this article helpful?
1 out of 1 found this helpful
Have more questions? Submit a request

Comments