Standard banner is the most basic type of ad format (for fixed-sized, non-responsive creatives) and has the following limitations, based on IAB recommendations:
Maximum size is 300 KB (including default image).
Ad has a single user interaction (click-through).
Creative cannot contain a video.
Note
Note: If your fixed-size creative requires capabilities beyond these limitations, build a rich media banner. For more information, see About rich media banner.
Click here to preview a demo of standard banner format.
There are several methods that you can use to build your ad.
Create |
Create the ad using any authoring tool, see Create a standard banner in any authoring tool. |
Set up |
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Share |
Specifications |
Dimensions |
Any For example, 300 x 250 or 728 x 90. |
The default image must match the dimensions of the ad defined during set up and it can not be larger than 300 KB. |
Max duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds. |
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Max size |
300 KB |
If your creative is larger than 300 KB and cannot be optimized (for example an image or code compression), use a rich media banner. For more information, see About rich media banner. |
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Tag type |
In-banner |
For more information about tag types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Any |
Examples include Web, Mobile Web, In-app. |
Dynamic creative |
Supported |
For more information, see Introduction to dynamic creative. |
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Publisher certification |
Web |
Not required |
For more information, see About publisher certifications. NoteNote: In-App clickthrough functionality requires using a HTML5 workspace when building a Standard Banner. |
In-app |
Recommended |
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Programmatic |
Recommended |
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Measurements |
Available metrics |
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For more information about metrics, see Glossary: Dimensions and metrics for Aggregated Reports. |
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