PRODUCT

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Standard banner is the most basic type of ad format (for fixed-sized, non-responsive creatives) and has the following limitations, based on IAB recommendations:

  • Maximum size is 300 KB (including default image).

  • Ad has a single user interaction (click-through).

  • Creative cannot contain a video.

Note

Note: If your fixed-size creative requires capabilities beyond these limitations, build a rich media banner. For more information, see About rich media banner.

Capabilities and limitations

Features

Availability

DCO

Yes

Responsive

No

Unfriendly iFrame

Yes

MRAID

Yes

Demo

Click here to preview a demo of standard banner format.

Building a standard banner

There are several methods that you can use to build your ad.

Method A: Use Amazon Ad Server Ad Builder

Method B: Use a third-party authoring tool

Create

Create the ad using any authoring tool, see Create a standard banner in any authoring tool.

Set up

Share

Share your ads

Standard banner details

Specifications

Dimensions

Any

For example, 300 x 250 or 728 x 90.

The default image must match the dimensions of the ad defined during set up and it can not be larger than 300 KB.

Max duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds.

Max size

300 KB

If your creative is larger than 300 KB and cannot be optimized (for example an image or code compression), use a rich media banner. For more information, see About rich media banner.

Tag type

In-banner

For more information about tag types, see Amazon Ad Server ad formats.

Compatibility

Device

Any

Examples include Web, Mobile Web, In-app.

Dynamic creative

Supported

For more information, see Introduction to dynamic creative.

Publisher certification

Web

Not required

For more information, see About publisher certifications.

Note

Note: In-App clickthrough functionality requires using a HTML5 workspace when building a Standard Banner.

In-app

Recommended

Programmatic

Recommended

Measurements

Available metrics

  • Click-through

  • Impressions

  • Viewability

For more information about metrics, see Glossary: Dimensions and metrics for Aggregated Reports.

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