PRODUCT

Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

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Note

Note: To learn more about this format or to see build guides for other authoring tools, see About standard banner.

The Standard Banner format is the only HTML format for which you do not need to use a template when using a third party authoring tool such as a code editor or Adobe Animate.

Amazon Ad Server (AAS) includes a feature that creates a click-through overlay button on top of your ad; this feature makes your ad compatible with AAS.

Important

Important: When using the click-through overlay button, make sure that there is no hard coded click-through or redirection in your ad. Using both may prevent clicks from being properly recorded.

Note

Note: Using the click-through overlay will not allow you to build hover effects in your ad such as an animation on your CTA. If you need to create effects when the user hovers over your ad, use the coded templates below as a starting point.

standard-clickthrough.jpg

If you are working with the standard banner template, you are prompted to append the AAS EB Clickthrough method correctly to each clickable element with EB.clickthrough();.

The following table describes the list of files to include in your ad folder.

File

Description

Required

index.html

HTML file for the banner.

Required

styles/style.css

CSS file for the banner.

Optional (if CSS code is included in the HTML file)

scripts/EBLoader.js

Call the JavaScript object EB for enabling capacities and tracking.

Required

scripts/script.js

JavaScript (logic and tracking) for the banner.

Required

images/backup.jpg

.jpg, .gif, or .png. A fallback image is shown in unsupported browsers. It should have the same dimensions as your ad.

Required

Download the standard banner coded templates.

Setting up your standard banner

After you create your ad, set up the ad in AAS. For more information, see Set up a standard banner.

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