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Rich Media Banner is a fixed-size ad format that includes the following attributes:

  • Maximum size is 100 MB. (The initial load can be set at 200 KB. For more information, see Add Polite Load to your HTML Ads.)

    Note

    Notes:

    • While Sizmek Ad Suite (SAS) ads can be up to 100 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.

  • Ad can contain multiple user interactions.

  • Ad can contain video.

Note

Note: If your fixed-size creative does not require these features, build a Standard Banner. For more information, see About Standard Banner.

Capabilities and Limitations

Feature

Availability

DCO

Yes

Responsive

No

Unfriendly iFrame

Yes

MRAID

Yes

Demo

Click here to preview a demo of Rich Media Banner format.

Building a Rich Media Banner

There are several methods that you can use to build your ad.

Method A: Use Sizmek Ad Suite Ad Builder

Method B: Use a 3rd Party Authoring Tool

Create

Set Up

Share

Share Your Ads

Rich Media Banner Details

Specifications

Dimensions

Any

For example, 300 x 250 or 728 x 90

The default image must match the dimensions of the ad and it can not be larger than 200 KB.

Max duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds

Max size

100 MB

If your creative is less than 200 KB and does not include a video or other interaction (other than a single click-through), use a Standard Banner. For more information, see About Standard Banner.

Tag Type

In-Banner

For more information about tag types, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Any

Examples include Web, Mobile Web, In-app.

Dynamic Creative

Supported

For more information, see Introduction to Dynamic Creative.

Publisher Certification

Web

Not required

For more information, see About Publisher Certifications.

In-app

Recommended

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Click-through

  • Impressions

  • Viewability

  • UserAction

  • Video Quartiles

  • Video Control

For more information about metrics, see Glossary: Dimensions and Metrics for Aggregated Reports.

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