rich media banner is a fixed-size ad format that includes the following attributes:
-
Maximum size is 100 MB. (The initial load can be set at 200 KB. For more information, see Add Polite Load to your HTML ads.)
Note
Notes:
-
While Amazon Ad Server (AAS) ads can be up to 100 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.
-
-
Ad can contain multiple user interactions.
-
Ad can contain video.
Note
Note: If your fixed-size creative does not require these features, build a standard banner. For more information, see About standard banner.
Click here to preview a demo of rich media banner format.
There are several methods that you can use to build your ad.
|
Create |
|
|
Set Up |
|
|
Share |
|
Specifications |
Dimensions |
Any For example, 300 x 250 or 728 x 90 |
The default image must match the dimensions of the ad and it can not be larger than 200 KB. |
|
Max duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
|
|
Max size |
100 MB |
If your creative is less than 200 KB and does not include a video or other interaction (other than a single click-through), use a Standard Banner. For more information, see About standard banner. |
|
|
Tag type |
In-banner |
For more information about tag types, see Amazon Ad Server ad formats. |
|
|
Compatibility |
Device |
Any |
Examples include web, mobile web, in-app. |
|
Dynamic creative |
Supported |
For more information, see Introduction to Dynamic Creative. |
|
|
Publisher certification |
Web |
Not required |
For more information, see About publisher certifications. |
|
In-app |
Recommended |
||
|
Programmatic |
Recommended |
||
|
Measurements |
Available metrics |
Examples include:
|
For more information about metrics, see Glossary: Dimensions and Metrics for Aggregated Reportssa. |
Comments