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Rich Media Banner is a fixed-size ad format that includes the following attributes:

  • Maximum size is 10 MB. (The initial load can be set at 200 KB. For more information, see Add Polite Load to your HTML Ads.)

    Note

    Notes:

    • While Sizmek Ad Suite (SAS) ads can be up to 10 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.

    • Maximum ad size can be increased beyond 10 MB upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher.

  • Ad can contain multiple user interactions.

  • Ad can contain video.

Note

Note: If your fixed-size creative does not require these features, build a Standard Banner. For more information, see About Standard Banner.

Capabilities and Limitations

Feature

Availability

DCO

Yes

Responsive

No

Unfriendly iFrame

Yes

MRAID

Yes

Demo

Click here to preview a demo of Rich Media Banner format.

Building a Rich Media Banner

There are several methods that you can use to build your ad.

Method A: Use Sizmek Ad Suite Ad Builder

Method B: Use a 3rd Party Authoring Tool

Create

Set Up

Share

Share Your Ads

Rich Media Banner Details

Specifications

Dimensions

Any

For example, 300 x 250 or 728 x 90

The default image must match the dimensions of the ad.

Max duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds

Max size

10 MB

If your creative is less than 200 KB and does not include a video or other interaction (other than a single click-through), use a Standard Banner. For more information, see About Standard Banner.

Tag Type

In-Banner

For more information about tag types, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Any

Examples include Web, Mobile Web, In-app.

Dynamic Creative

Supported

For more information, see Introduction to Dynamic Creative.

Publisher Certification

Web

Not required

For more information, see About Publisher Certifications.

In-app

Recommended

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Click-through

  • Impressions

  • Viewability

  • UserAction

  • Video Quartiles

  • Video Control

For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary.

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