Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

  • Creative > Ads



Selecting the ad format

  1. Click New Ad > Ad Builder.

    Ad Builder opens.

  2. Select one of the following:

    • Create in-stream ad:

      1. Give your ad a meaningful name.


        Note: The advertiser or media agency may have provided you with a naming convention that you should use to name your ad. If not, use a name that describes the creative. For example, advertiser-campaign_name-dimensions → amazon-back_to_school-300x250.

      2. Select the dimensions for your ad.

    • Template gallery:

      1. Select a template with the required format and size.

      2. Click Create to create a new instance of the template.

Creating the ad

The following image shows an example of the Ad Builder interface displaying the various panes that are available when creating an ad. Refer to this image and the procedure to get familiar with steps you should perform every time you create an in-stream video interactive in Ad Builder.


The in-stream templates are pre-configured.

  1. Load a video asset into the Primary Video Component in the Properties pane.


    Note: The ad duration will automatically change to the new video duration, but you can adjust the ad duration manually after loading the video asset.

  2. Add engagement and interactivity elements that will be played as overlay over the primary video.

  3. Click Save. It is recommended to save your ad to secure your settings.

Saving as a reusable template


Note: These instructions are not part of the mandatory procedure. You can use them to create a reusable template if required.

Clicking the arrow next to Save, and selecting Save as template enables you to save your layout as a template. This template will be available for all users in your account, and can speed up your workflow the next time you build an in-stream video interactive.

Adding components and animations to your ad

Now that the essentials of your creative are set, you can start creating and animating the content. For more information, see the following:

Previewing and testing

After you finish creating your ad, make sure that you preview and test it. For more information, see Preview Your Ads and Test your ads.

In-stream main concepts

  • Primary Video: The HTML5 in-stream interactive ad includes the primary video, which is based on the video component. The asset loaded into this component serves as the linear element of the ad. By default, this video asset is selected and will begin to play on ad load. This component forms the background of the ad. It is always listed as the last element in the Layers column. The Primary Video can be targeted by Ad Builder video actions such as play or pause.

  • Interactive Overlay: All the creative components and interactions added to the ad, excluding the primary video, are part of the interactive layer of the ad. VPAID players will always play the video in the background, and place the interactive elements as an overlay over the primary video.

  • Skip Ad Button: Ad Builder allows you to determine whether the user can skip the ad after a predefined time. By default, the in-stream Interactive template allows users to skip the ad after five seconds, at which point the skip ad button appears.

    The skip functionality is flexible. You can clear the Allow Skip after check box or delete the skip button from the stage to prevent users from skipping the video. Alternatively, you can determine whether users can skip the ad on selected sites, and not on others. To do so, keep the skip button in place, and control the skip functionality on the ad entity in AAS.

  • Close Ad Button: By default, in-stream ads close after the video ends. However, the in-stream interactive ads enable users to engage with the ad even after the video ends. To prevent the ad from closing automatically, you can disable the ad auto-close and add a close button, allowing the user to close the ad when they have completed interacting with it. This behavior is based on IAB's In-Stream Video guidelines and VPAID specifications.

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