The Adhesion is an ad format that continually fixes to the bottom of the display while the user scrolls through the page. The banner always pins to the bottom, and disappears while the user is scrolling the page or rotating the device. Once the user is done with scrolling or orientation changes, the banner reappears.
Note
Note: You can customize the banner so that it does not disappear.
The Adhesion includes the following attributes:
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Maximum size is 10 MB. (The initial load can be set at 300 KB. For more information, see Add polite load to your HTML ads.
Note
Notes:
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While Amazon Ad Server (AAS) ads can be up to 10 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.
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Maximum ad size can be increased beyond 10 MB upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher.
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Ad can contain multiple user interactions.
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Ad can contain video.
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Ad can expand to a larger panel.
Note
Note: This format is not supported in unfriendly iFrames.
Click here to preview a demo of the Adhesion format.
There are several methods that you can use to build your ad. The templates that are available in Ad Builder may differ slightly from the downloadable Workspace template. The following table shows the functionality differences between the templates.
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Adhesion Functionality |
Ad Builder |
Workspace |
|---|---|---|
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Full width banner |
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Option to use the MRAID default close button |
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Responsive full-screen panel, panel content resizes on browser resize |
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Restricts page scroll when full-screen panel is expanded |
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Ad Server Support |
* Functionality available under Ad Settings in Ad Builder
** Functionality available from custom JavaScript Variable mdEnableSDKDefaultCloseButton.
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Create and Set Up |
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Share |
Share your ad with your media agency. |
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Create |
Create the ad using a code editor. For more information, see Create an Adhesion in a code editor. |
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Set Up |
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Share |
Share your ad with your media agency. |
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Specifications |
Dimensions |
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First panel's dimensions are determined by the dimensions of the default image. Second panel's dimensions are determined by the value set in the panel's tab width and height. |
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Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
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Maximum size |
10 MB |
Maximum ad size can be increased upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher. |
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Tag type |
In-Banner |
For more information about tag types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Any |
Examples include web, mobile web, in-app. |
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Platform |
Any |
iOS 9 and later, Android 4.4 and later. |
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Browser |
Any |
IE 10.0 and later, Firefox and Chrome recent versions, Safari 7.0 and later. |
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Dynamic Creative |
Supported |
For more information, see Introduction to dynamic creative. |
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Publisher Certification |
Web |
Recommended |
For more information, see About publisher certifications. |
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In-app |
N/A |
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Programmatic |
Recommended |
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Measurements |
Available metrics |
Examples include:
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For more information about metrics, see Glossary: dimensions and metrics for Aggregated Reports. |
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