Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.


If you used a third-party authoring tool, such as a code editor to build your deluxe banner, proceed to set up your ad in Amazon Ad Server (AAS) .


Note: If you used Ad Builder to build your deluxe banner, this set up is not required and you can proceed to sharing your ad. For more information, see Share your ads.


Before uploading your ad to AAS, verify that you have completed these prerequisites:

  • The folder that contains your assets does not include unnecessary files. For example:

    • Unused assets such as images, videos, or fonts.

    • Work files such as .psd, .fla, or .scss.

    • Hidden files such as thumbs.db (Windows) or .DS_Store (Mac).

  • Create a zip file for each ad. It is recommended that the zip file name matches the final name of the ad.

  • Each zip file contains its default image (named Default or Backup). This image should be optimized and lightweight.

    • If your deluxe banner is set up as responsive, adaptive, or responsive_adaptive, the default image is a 1x1 pixel.

    • If your deluxe banner is set up as fixed size, the default image dimensions should match the width and height values set in the fixed width and fixed height custom variables. For more information, see Advanced Configuration.


Note: Naming the workspace and the default image are especially useful when using the ad wizard tool to bulk upload your work; the ad name field and the default field will be filled in automatically. For more information, see Set up multiple ads using Ad Creation Wizard.

Setting up a single ad

Setting up your ad requires that you start by uploading your workspace to the assets library. Then, set up your ad based on the workspace that you uploaded.

Upload your ad

  1. Select Creative > Assets Library.

  2. Click New Folder to create a folder into which you will upload your workspace.

  3. Click Upload.

  4. Perform one of the following actions:

    • Drag your zipped workspace in the new window.

    • Click Browse Files to locate the Workspace.

  5. Click Done.

Set up your ad

  1. Select Creative > Ads.

  2. Click New Ad > Blank Ad.

  3. Give your ad a meaningful name.

  4. In the Ad Format list, select deluxe banner.


    Note: If you do not find the deluxe banner in the list of available formats, contact Ad Server Support and request access to this format.

  5. In the Creative Assets > Main Assets tab:

    1. Select the workspace folder and navigate to an uploaded workspace.


      Tip: AAS will default to this folder for the next step.

    2. Select the default image.

  6. (Optional) The format settings such as, ad name, default banner, banner settings, clickthrough and custom interactions, are included in the config.js file, and are all prefilled. If needed, you can modify any of these settings.

  7. Under Settings > Advanced Features, customize the variables according to your needs, and the needs of your publishers.

  8. Click Save.

  9. (Optional) The format settings such as, ad name, default banner, banner settings, clickthrough and custom interactions can be modified if needed in the Ad Settings. For more information, please visit Work with custom interactions.

Setting up multiple ads

You can upload and set up multiple ads in a single process using the Ad Creation Wizard. For more information, see Set up multiple ads using Ad Creation Wizard.

Loading modes

You can set your deluxe banner to serve in one of these loading modes:

  • Instant: The entire unit loads immediately. This is the default behavior.

  • Polite: A lightweight image loads first. The full ad loads after the publisher's page finishes loading.

For more information about polite loading, see Add polite load to your HTML ads.

Previewing and testing

After you finish creating your ad, make sure that you preview and test it. For more information, see Preview Your Ads and Test your ads.


Note: The responsive feature of the deluxe banner won't work properly due to unfriendly iFrame limitations.

Custom script notice

The deluxe banner is an HTML5 advanced format; therefore, there is no need to attach a custom script. The correct custom script is pulled in automatically.

Under Settings > Advanced Features, the Preload Script box displays the value, PL_DeluxeBanner.js. For reference, the following custom script is used:

Known limitations

  • In SafeFrames and unfriendly iFrames, the ad can only resize according to the size of the SafeFrame or unfriendly iFrame. The ad cannot resize according to the size of the browser window, screen, or elements on the advertiser's page. This is due to security restrictions.

  • During the initial loading, the ad may disappear and reappear. This is due to an issue in AdKit.

  • In some instances, the scroll detection functionality fails to work. Be sure to include a fallback behavior for any creative use of the scroll position.

  • In Internet Explorer 10 (IE10) and Internet Explorer 11 (IE11), the local preview may not work due to security defaults. To enable the ad to function as it would in a live environment, click Allow when prompted to run scripts and ActiveX content.

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