scroll reveal is an ad format that creates and reveals the ad experience when the ad scrolls into view. The ad should have a fixed position and is revealed underneath the publisher site.
scroll reveal includes two text bars that are positioned at the top and bottom edge of the view window. You can customize the color, text, and font style for both text bars. By default, both text bars are hidden.
Note
Note: By default, the creative component is responsive; you can set it to a fixed size in component property.
Note
Note: This format is not supported in unfriendly iFrames.
There are several methods that you can use to build your ad.
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Create and Set Up |
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Share |
Share your ad with your media agency. |
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Create |
Create the ad using a code editor. For more information, see Create a scroll reveal in a code editor. |
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Set Up |
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Share |
Share your Ad with Your media agency. |
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Specifications |
Dimensions |
Any |
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Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the maximum duration. |
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Maximum size |
10 Mb |
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Tag type |
In-banner |
For more information about Tag Types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Any |
Web, mobile web. In-app: Only with Interstitial mode. |
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Dynamic creative |
Supported |
For more information, see Introduction to dynamic creative. |
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Publisher Certification |
Web |
Mandatory |
For more information, see About publisher certifications. |
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In-app |
N/A |
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Programmatic |
Recommended |
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Measurements |
Available Metrics |
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For more information about metrics, see Glossary: dimensions and metrics for Aggregated Reports. |
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On mobile phones, users may experience a choppy effect when scrolling.
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Ad Builder preview only shows panel preview, please use AAS preview to preview the ad.
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On native android browser on Android 4.x devices, the video may not stopped when ad snapped away.
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On Firefox, user may not able to use up and down arrow keys to scroll the page if user has put focus within the ad (such as perform clicks or play video). User will need to use mouse control to scroll the page.
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Click-throughs on widgets (such as the click-through button in the non-expanded ad in the template) will trigger most browsers' popup blocker. Non-widget click-throughs (such as the click-through button in the expanded ad in the template) are not affected by this.
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