Testing your ads before sharing them with your media agency is the best way to ensure that events included in the ads, such as click, and video play, will fire properly once served, and show in the campaign reports.

Preview Ads

The following sections describe the different previews that you can use to test ads.

Local Preview

If you build your ad locally, for example, in a code editor or an animation software, the first type of preview is your local environment.

  1. Open your ad in the multiple browsers that are available, on your desktop and mobile devices, if necessary.

  2. If your ad displays well, the animation plays properly, and interactions behave as expected, you can proceed to the Sizmek Ad Suite (SAS) preview.


    Note: Some of our most advanced ad formats will only display as expected in the SAS preview, or on a live test page (publisher preview). In this case, skip the local preview and proceed to the SAS preview.

Sizmek Ad Suite Preview

Once your ads are uploaded to SAS, and ads were generated by following our build guides, you can access the SAS preview.

  1. In the SAS navigation menu, click Creative > Ads.

    The Ads page is displayed.

  2. Select an ad or multiple ads.

  3. Click Preview.

    The Preview page is displayed.

  4. To preview multiple ads (or mulitiple versions of Dynamic Creative ad), click the Ad Switcher icon to navigate from one ad to another.

  5. Click the Events Console tab.

  6. The events from the ad currently in view are displayed. In our example, clicking the Events Console tab, displays the Click event, and video completion rates should fire automatically.


    Important: If you notice an event that does not fire as expected, do not share this ad with your media agency yet. Try to fix the issue, and if you require further assistance, reach out to your Sizmek Ad Suite contact.

Publisher Preview

For the most advanced formats, it may be necessary to request a test page from your publishers. You will need to provide the publisher with a test tag of your ad (provided by your media agency, or your Sizmek Ad Suite contact).

Once you have access to the test page containing the test tag, you can verify that everything displays and behaves as expected. For more information, see About Publisher Certifications.

Test tag

Once you go in the settings of a specific ad, you will see a Test tag button. This will open in a new tab in your browser and display your ad in a clean, blank page.


  1. In the SAS navigation menu, click Creative > Ads.

  2. Select an ad and edit it by either clicking the Edit button or double clicking on the name of the ad.

  3. Click Test tag.


Your VAST tag can be tested in SAS tag tester.


Note: If you are using the Campaign Name token [%tp_CampaignName%], the token will not be populated during the testing. This behavior is expected.

Sharing Ads

Once you verify that all events in your ads trigger properly, proceed to share your ads with the media agency. For more information, see Share Your Ads.

Was this article helpful?
1 out of 1 found this helpful
Have more questions? Submit a request