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The Pushdown is an expandable banner that pushes site content down as the ad expands. The banner state and expanded state share the same asset and there are no additional panels. It is based on the Single Expandable format.

The ad loads in the collapsed state and can be expanded by clicking the Expand button. Since publisher content is pushed down, the user will still be able to view the entire site after expansion.

Demo

Click here to preview a demo of the Pushdown format.

Building a Pushdown Ad

There are several methods that you can use to build your ad.

Method A: Use Sizmek Ad Suite (SAS) Ad Builder

Create and Set Up

Share

Share your ad with your media agency.

Method B: Use a 3rd Party Authoring Tool

Create

Create the ad using a code editor, Adobe Animate, or Google Web Designer (GWD). For more information, see HERE.

Set Up

Share

Share your ad with your media agency.

Pushdown Ad Details

Specifications

Dimensions

Any

The dimensions of the default image determine the dimensions of the ad. For example, 300 x 250 or 728 x 90.

Maximum duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds

Maximum size

10 MB

If your creative is less than 200 KB and does not include a video or other interaction (other than a single click-through), use a Standard Banner. For more information, see About Standard Banner.

Tag type

In-Banner

For more information about tag types, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Any

Examples include Web, Mobile Web, In-app.

Dynamic Creative

Not supported

Publisher Certification

Web

Recommended

For more information, see About Publisher Certifications.

In-app

N/A

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Click-through

  • Impressions

  • Viewability

  • UserAction

  • Video Quartiles

  • Video Control

For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary.

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