The pushdown is an expandable banner that pushes site content down as the ad expands. The banner state and expanded state share the same asset and there are no additional panels. It is based on the single expandable format.
The ad loads in the collapsed state and can be expanded by clicking the Expand button. Since publisher content is pushed down, the user will still be able to view the entire site after expansion.
Note
Note: This format is not supported in unfriendly iFrames.
There are several methods that you can use to build your ad.
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Create and set up |
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Share |
Share your ad with your media agency. |
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Create |
Create the ad using a code editor. For more information, see Create a pushdown in a code editor. |
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Set up |
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Share |
Share your ad with your media agency. |
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Specifications |
Dimensions |
Any |
The dimensions of the default image determine the dimensions of the ad. For example, 300 x 250 or 728 x 90. |
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Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds |
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Maximum size |
10 MB |
If your creative is less than 300 KB and does not include a video or other interaction (other than a single click-through), use a standard banner. For more information, see About standard banner. |
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Tag type |
In-Banner |
For more information about tag types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Any |
Examples include web, mobile web, in-app. |
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Dynamic creative |
Not supported |
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Publisher Certification |
Web |
Recommended |
For more information, see About publisher certifications. |
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In-app |
N/A |
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Programmatic |
Recommended |
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Measurements |
Available metrics |
Examples include:
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For more information about metrics, see Glossary: dimensions and metrics for Aggregated Reports. |
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