Click New Ad > Ad Builder.

Ad Builder opens.

Next to Browse By, click Formats, and do the following:

1. Click pushdown.

2. Click Create to create a new instance of the format.

   

Select the templates gallery, and do the following:

1. Click All Templates.

2. Search for pushdown.

3. Click Create to create a new instance of the template.

   

Click the settings icon next to the logo to verify that the ad format, pushdown, is defined correctly.

Define the default image. The default image must have the same dimensions as your ad. You cannot save your work until this field is set.

Click Save. It is recommended to save your ad to secure your settings.

In the Components pane, click Hotspot to add a click-through button. This button creates a transparent overlay that makes your creative clickable. In the Properties pane, set the width and height to match your ad, and set the X and Y coordinates to 0.

In the Actions and Animations pane, click Create New Event, and then select Tap/Click as the event type.

Add a click-through action to ensure that the entire hotspot is clickable.

(Optional) Hide and lock the Hotspot layer. Afterwards, you can create animation layers without being distracted by the hotspot.

(Optional) Set a URL. This is a temporary URL for testing purposes. This URL will be overwritten by the media agency, which will define the final URL at the campaign level.

(Optional) Add a border. Most publishers require a border on HTML creatives. Refer to your specifications plan to confirm that a border is required. If you do not have this information, you should add a border.

Include a layer for the collapse or the master banner. Similar to a click-through, you can define a Tap/Click event for a hotspot. In this example, the hotspot is the expand-button. You can select pushdown; and then select default as the value.

Include the layer for the expanded panel. You can place expanded elements here, for example, videos, and images.