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Welcome to the Customer Self-Care Guide. This guide is organized in three main sections:

  1. How to certify SAS Ad Formats across the sites from your media plan,
  2. How to access complementary services of validating sites,
  3. How to enable sites to update their specs in our system.

If you ever need help, you can always contact us via publisher form by choosing an appropriate request type. Our team is located in Europe, and we are available between (timezone-translated):

PST: 12am - 3pm   |   EST: 3am - 6pm   |   GMT: 8am - 11pm   |   IST: 12:30pm - 3:30am   |   AEST: 5pm - 8am

 

This guide is for agencies, advertisers and publishers who are interested in proactively testing ad serving and reporting functionality for SAS creatives before launching a campaign. It provides access to test tags and testing guidelines, and it guides advertisers and agencies through driving the certification process with the publisher.

We encourage you to perform these tests ahead of campaign launch to allow our customer support teams enough time for troubleshooting and eliminating potential issues, driving better campaign results.

All test ads available in this guide comply with IAB guidelines.

All tag packages, in the tables below, contain standard tags, MRAID versions, and for formats that support it - video versions.
Sizmek Ad Suite ads can weigh up to 200Kb for Standard units (single trackable click), and 10Mb for Rich Media units.
Please note that we are not able to assist with tag implementation due to the a large variety of ad servers being utilized by the publishers. For implementation assistance, please reach out to your ad server's Support team!

Self-Certification Guidelines

 

Publisher Certification is twofold:

  • Verifying creative functionality by testing creative functionality on a given site
  • Data comparison - verifying data and measurement by comparing reports from the publisher and the ad server.

Data comparison is optional, however, for the following environments it is a mandatory step of the certification:

  • In-App serving
  • Programmatic serving
  • OTT serving
  • SSAI 

In this guide, certifications that do not require data comparison will be called " Basic Certification " and those that require data comparison will be called " Advanced Certification ".

  • For Basic Certifications, creative functionality can be verified against a generic test tag. Generic test tags for all common ad formats and sizes are available for download in this guide.
  • The ad formats, in the tables below, are organized under Basic and Advanced Formats, similar to how they are organized under the Creative section of the Help Center.

 

  1. Select the ad format you are interested to certify from the Basic Formats or Advanced Formats sections.
  2. Scroll down to the ad format you are certifying and download the tags for the preferred ad dimension available in the "Test Tags" column.
  3. Share the tags with the relevant publishers and ask them to implement on test pages that authentically represent the live environment the ads are expected to run on for the live campaign and follow the Testing Guidelines section of this guide for verifying that the ad functions as expected.
  4. Once tests are completed and functionality was successfully verified, report back on certification completion through the "Submit Test Results" request type, in this publisher form.

Should you need any assistance while running the test, you may reach out to us by selecting using the publisher form and choosing "Assistance Required" with a subject line briefly explaining the issue, while detailed issue should be explained in the description.

In order to collect data for your test, a dedicated test campaign should be created with placements for each ad format, ad dimension and site that need to be tested (we need a separate tag for each test we want to compare data for). Your test campaign will be created for you by "SAS Publisher Certification team".

It is recommended that each tested placement will be served in a live environment, targeted to a real audience for 2K-5K impressions. This will ensure a large enough sample to surface potential discrepancies.

Please follow the steps below:

  1. Ask for a test campaign by selecting the "Request a Test Campaign" option, in this publisher form. Please download the test placement form and provide the list of sites and ad formats to be included in the test as an attachment. The team will setup the test campaign for you and will provide you with the test tags in the "next business day SLA".
  2. Share the tags with the relevant publishers and ask them to traffic them into the placements the live campaign is planned to run on and serve 2k-5k impressions across the entire target audience of the site. Please follow the "Testing Guidelines for publishers" section of this guide for verifying that the ads function as expected.
  3. Once the test was completed, ask the publisher to provide you the impression served per placement with a by device breakdown (will be useful for troubleshooting should discrepancies be identified). Compare the number of impressions and clicks between the publisher and SAS reports and submit the result through the "Submit Test Results" request type, in the publisher form.
  4. If the tests completed successfully, we will update our records of certified sites for a future reference.
  5. If the tests yield discrepancies or any creative issue, we will investigate those and update you on the next steps.

Should you need any assistance while running the test, you may reach out to us by selecting using the publisher form and choosing "Assistance Required" with a subject line briefly explaining the issue, while detailed issue should be explained in the description.

Note: The testing guidelines include tables with guidelines for each ad format. These guidelines include build guides, which are targeted for the advertisers and agencies. Sites and publishers are not required to build ads and they should either use the tags they have received from the advertiser or agency requesting the certification or download the generic test tag available in these tables.

  1. If you have received the test tags from the agency or advertiser driving this certification, please use these tags for the tests, otherwise, select the ad format you are certifying from the Basic Formats or Advanced Formats sections and download the tags of a test ad matching the placement dimensions of your test.
  2. Implement the test ad tags on test pages that authentically represent the live environment the ads are expected to run on for the live campaign
  3. Test the ad functionality by following the guidelines provided for the specific ad format and environment (Desktop, Mobile Web, Mobile App, OTT) under the Testing Guidelines section of this guide.
  4. Once tests are completed, please share the test results including the list of tested sites and ad formats here .

Should you need any assistance while running the test, you may reach out to us by selecting using the publisher form and choosing "Assistance Required" with a subject line briefly explaining the issue, while detailed issue should be explained in the description.

We will update our records to indicate that your site is certified to run the specific ad format. This will be reflected in our "Media Plan Validation" service confirming certified sites for advertisers and agencies.

When data comparison is required, a dedicated test campaign must be used for allowing data collection. Please use the tags you have received from the agency or advertiser driving this certification. If you haven't received such tags, please contact the agency, and ask for the test tags.

If you are driving this certification and you do not have a test campaign, p lease  download the test placement form, and provide the list of sites and ad formats to be included in the test as an attachment  here .

It is recommended that each tested placement will be served in a live environment, targeted to a real audience, for 2K-5K impressions. This will ensure a large enough sample to surface potential discrepancies.

  1. Implement the test ad tags on test pages that authentically represent the live environment the ads are expected to run on for the live campaign
  2. Test the ad creative functionality by following the guidelines provided for the specific ad format and environment (Desktop, Mobile Web, OTT, in-App) under the "Testing Guidelines" section of this guide.
  3. Once creative functionality is confirmed, traffic the ad for a live test on a live page for at least 2k-5k impressions.
  4. Once the test is completed, share the summary reports with the advertiser/agency that drives the certification for data comparison. Please include a device breakdown for a better data comparison.
  5. What's Next?
    • The agency will compare your reports with SAS reports to confirm no data discrepancies and submit their result to the SAS Publisher Certification Support.
    •  
    • Should discrepancies be identified, the SAS Publisher Certification Support team will investigate and troubleshoot and might reach out to you as needed.
    • Once tests are successfully completed, we will update our records to indicate that your site is certified to run the specific ad format. This will be reflected in our Media Plan Validation service, confirming certified sites for advertisers and agencies.

Should you need any assistance while running the test, you may reach out to us by selecting using the publisher form and choosing "Assistance Required" with a subject line briefly explaining the issue, while detailed issue should be explained in the description.

Following are general guidelines that clarify the purpose of the certification in a form of master guiding questions that are meant to ensure the basic functionality of any ad format you certify.

 

Display Ads:

  • Is the banner displaying?
  • Is the banner displaying in the correct position? (no misalignment) Refer to the Showcase link as a reference
  • Is the banner obstructing site content? (z-index)
  • Is the banner functional? (Buttons are working, video is playing, panel is expanding, etc.)
  • Is the banner staying in place when zooming the page in and out, and while scrolling?

Video Ads:

  • Is the video displaying properly?
  • Are the Skip/Close buttons visible on the ad?
  • Are all buttons properly functioning? (VAST 3.0, VPAID)

 

In addition to the general guidelines, specific guidelines will be provided in the tables below, for formats that require it.

 

The basic formats include HTML5 Display banners and In-Stream Video.

For each ad format there are tags for each of the common ad dimensions with Web and In-App versions.

Standard Banner is the most basic type of ad format (fixed-size, non-responsive) and has the following limitations, based on IAB recommendations:

  • Maximum size is 200 KB (including default image).

  • Ad has a single user interaction (click-through).

  • Creative cannot contain a video.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop
Mobile Web

Mobile App (MRAID)

OTT

 

160x600

300x250

300x600

728x90

320x50

970x250

HTML5 Standard Banner Refer to general testing guidelines!

Rich Media Banner is a fixed-size ad format that includes the following attributes:

  • Maximum size is 10 MB (The initial load can be set at 200 KB).

  • Ad can contain multiple user interactions.

  • Ad can contain video.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop
Mobile Web

Mobile App (MRAID)
OTT

160x600

300x250

300x600

728x90

320x50

320x480

970x250

HTML5 Rich Media Banner

Refer to general testing guidelines!

Basic video ad which, by default, contains one linear asset - MP4. Tag’s XML can be previewed by pasting it into the browser as a URL.

Format Supported Environment Test Tags Build Guide Testing Guidelines

VAST 2.0

 

Desktop

Mobile Web

Mobile App

OTT

640x360

1280x720

1920x1080

In-Stream VAST

 

Refer to general testing guidelines!

VAST 3.0 (skippable)

Desktop

Mobile Web

Mobile App

OTT

640x360

1280x720

1920x1080

Advanced video ad that has an HTML5 workspace for additional features, such as graphical overlays, buttons, etc. Tag’s XML can be previewed by pasting it into the browser as a URL.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

Mobile App

OTT

640x360

1280x720

1920x1080

In-Stream VPAID

Refer to general testing guidelines!

Each advanced ad format is built for specific dimensions and there are test tags for each of the dimensions with Web and In-App versions as applicable. All 1x1 formats, apart from the Interstitial, should be implemented into a standard ad slot on the page (e.g. 300x250, 728x90), not the out-of-page (prestitial) slot.

The Adhesion is an ad format that continually fixes to the bottom of the display while the user scrolls through the page.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

OTT

320x50

HTML5 Adhesion

  • Is the ad sticking to the bottom of the page, always?

  • Is the ad covering 100% width and is fully responsive?
  • Is the expansion working?

  • Is the video working?

  • Is the ad closing when close button ( X ) is pressed?

Billboard is an advanced and fully responsive ad format that includes Rich Media Banner capabilities and has two states:

  • Expanded state, billboard , with a close button.

  • Collapsed state, leavebehind , with a show ad button.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

OTT

1x1

HTML5 Billboard

  • Is the ad forming to the ad slot size?

  • Is the ad responsive when resizing the page, or changing device orientation?

The Deluxe Banner has adaptive and responsive resizing capabilities, along with Rich Media Banner capabilities, such as video/interactivity.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

Mobile App (MRAID)

OTT

1x1

HTML5 Deluxe

  • Is the ad forming to the ad slot size?

  • Is the ad responsive when resizing the page, or changing device orientation?

The Expandable Banner is an expandable format that uses a multi-HTML files architecture. It contains both banner and panel markup in separate HTML files:

  • A default HTML banner.

  • At least one panel (the expansion HTML file).

  • Can contain multiple expansion panels that can be set to display anywhere on the page upon expansion.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

Mobile App (MRAID)

OTT

160x600 - 300x600

 

300x250 - 500x250

 

300x250 - Multi-Panel

 

300x600 - 600x600

 

728x90 - 728x200

 

320x50 - 320x480

 

970x250 - 970x500

HTML5 Expandable

  • Is the ad expanding properly (away from the screen edge)?

  • Is the expansion on top of the initial panel (not away from it)?

  • Is the multi-panel version expanding all panels properly?

The Immersive Takeover format consists of a full-width expandable header, with left and right gutters that appear around the page content, as well as a full-page wallpaper skin that appears behind the page content. The header, gutters, and background skin are responsive to different screen sizes. The header height can be configured to resize to different viewport breakpoints.

Responsive gutters are shown if there is enough space to display them to the left and right of the page content. They will not be visible when the ad is viewed on mobile or tablet devices.

The Immersive Takeover can be set as a simple image with a video in the header, or as a full video.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

OTT

1x1 - Video

1x1 - Video Skin

1x1 - Image Skin

HTML5 Immersive Takeover

  • Is the header panel centered?

  • Is the header panel expanding, and pushing the content down properly?

  • Are the gutters anchored to the page content panel?

  • Are the gutters covering anything on the page that they aren’t supposed to?

The Interstitial is a full-screen ad format that launches before displaying a publisher's content. It usually launches with an overlay that resizes to the dimensions of the screen, closes after a defined period, and optionally, disables scrolling of the publisher's page.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

Mobile App (MRAID)

OTT

1x1 - No Video

1x1 - Video

HTML5 Interstitial

  • Is the ad implemented into the out-of-banner placement, or a proper MRAID ?

  • Is the ad showing up on top of page (no elements protruding through it)?

  • Is the ad disappearing after 7 seconds (default timing)?

The Page Peel is an ad format that allows a user to peel publisher content away and expose a full-screen ad underneath the page's site. An eye-catching peel animation appears as the user clicks on or drags the corner peel to show ad content (with the mouse on desktop or finger on touch screen).

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

OTT

1x1

HTML5 Page Peel

  • Is the ad implemented into the out-of-banner placement?

  • Is the ad showing in the bottom-left corner?

  • Is the “peel” expansion working?

  • Is the ad closing?

The Parallax Reveal ad format is a responsive format used to add a static background image, which is revealed when scrolling down the page, in addition to parallax animation, to your ad banner. These banners can be fully responsive with adaptive breakpoints or a static size. They also include tools that can be used to produce a parallax animation in the banner.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

OTT

900x400

HTML5 Parallax Reveal

  • Is the ad showing in full page width?

  • Does the ad have the parallax feature (separated movement of elements while scrolling)?

  • Is the ad responsive when resizing the browser?

Pushdown format is like the Single Expandable format with the addition of pushdown animation on expand action. It pushes anything that is below it down, revealing more space in the ad for additional creative solutions. There are two versions - Single-panel (SP), and Multi-panel (MP).

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

Mobile App (MRAID)

OTT

1x1 - SP

1x1 - SP Video

1x1 - MP

1x1 - MP Video

HTML5 Pushdown

  • Is the ad forming to the ad slot it’s implemented into?

  • Is the ad responsive when resizing the window, or changing device orientation?

Scroll Reveal is an ad format that creates and reveals the ad experience when the ad scrolls into view. The ad should have a fixed position and is revealed underneath the publisher site.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

Mobile App (MRAID)

OTT

1x1

HTML5 Scroll Reveal

  • Is the ad showing in full page width?

  • Does the ad have the parallax feature?

  • Is the ad responsive when resizing the browser?

Simple Skin format is, as the name suggests, a lean, simple-to-build skin format that allows you to set your creative as the background of the page in a homepage takeover fashion, with adjustable header, gutter and background panels.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

OTT

1x1

HTML5 Simple Skin

  • Is the header panel centered?

  • Are the gutters anchored to the page content panel?

  • Are the gutters covering anything on the page that they aren’t supposed to?

The Single Expandable is an expandable format that uses a single, HTML file architecture. It contains both banner and panel markup contained in one HTML file. The expansion can be automatic, on mouse-hover or user-initiated and it can be collapsed the same way.

  • Maximum size is 10 MB (The initial load can be set at 200 KB).

  • Ad can contain multiple user interactions.

  • Ad can contain video.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

Mobile App (MRAID)

OTT

160x600 - 300x600

300x250 - 500x250

728x90 - 728x200

320x50 - 320x416

HTML5 Single Expandable Banner

Refer to general testing guidelines!

The Sticky Scroller format includes an in-page banner and a “sticky” panel. When the user scrolls the page, and the in-page banner goes outside of the viewport, the sticky panel will animate to and stick to the pre-defined position on the page, defined by custom variables.

Supported Environment Test Tags Build Guide Testing Guidelines

Desktop

Mobile Web

OTT

300x168

500x280

HTML5 Sticky Scroller

  • Is the ad panel sticking to the screen during the scroll?

  • Is the ad panel coming back to the original slot when it is in view?

The "Media Plan Verification" service is designed to allow advertisers and agencies to confirm if the sites and publishers used in their media plan are certified to run the formats they are expected to run in the campaign. When you submit your media plan for verification, our team will check all line items against our certified sites DB and will reply with:

  • The certification status (Certified/Not certified) of each line item from the media plan.
  • An indication of when the site specs and settings were last updated in SAS. If these are older than 6 months, the team will reach out to the site to update their specs and settings.

In case that your media plan includes non-certified sites, you should follow the Self-Certification Guidelines in this guide to get them certified prior to the campaign launch.

Requesting for the Media Plan Verification service is done by selecting the "Media Plan Verification" request type in the publisher form, and attaching the media plan.

The " Site Settings & Ad Specs Update " service is designed to allow publishers to submit their latest ad serving settings and ad specs to be applied in SAS and ensure SAS tags are working according to these settings and respect the site ad specs.

Updated ad specs are most important for campaigns that use auto transcoding, which relies on the site video transcoding profile created in SAS, based on the site ad specs. An updated transcoding profile ensures that SAS video ads comply with the site specs.

Please download the publisher questionnaire and submit your updated information via the publisher form, by selecting "Technical Specs Update" request type.

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