Ad features are samples of engaging functionality that can be added to most Amazon Ad Server (AAS) ad formats. Ad features allow an additional means of engagement and tracking, or can serve as the starting point for your next idea.
Note
Note: Ad feature articles are written with code editors in mind, and some modifications may be needed for other authoring environments.
The following table describes the complete list of AAS ad features, including links for each build guide.
Ad Feature |
Description |
|---|---|
Triggers actions, such as animation, the moment an ad comes into view. |
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Tracks video metrics and interactions derived from a native video player. |
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Acquires user location data, such as country or zip code. |
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