Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.



Ad features are samples of engaging functionality that can be added to most Amazon Ad Server (AAS) ad formats. Ad features allow an additional means of engagement and tracking, or can serve as the starting point for your next idea.


Note: Ad feature articles are written with code editors in mind, and some modifications may be needed for other authoring environments.

List of ad features

The following table describes the complete list of AAS ad features, including links for each build guide.

Ad Feature


In-Sight Ad Feature

Triggers actions, such as animation, the moment an ad comes into view.

Video Tracking Ad Feature

Tracks video metrics and interactions derived from a native video player.

GeoData Ad Feature

Acquires user location data, such as country or zip code.

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