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The Simple Skin format displays a full-page image as a background, also known as a skin. This format can contain corresponding gutters and header banner elements. The optional gutters and header can be used as clickable overlays. or contain additional content.

Responsive gutters are shown if there is enough space to display them to the left and right of the page content. They will not be visible when the ad is viewed on mobile or tablet.

Note

Note: If your skin ad does not need to be responsive, build a Standard Banner (if below 200kb with a single click as the interaction) or a Rich Media Banner. For more information, see About Standard Banner and About Rich Media Banner.

Note

Note: The Immersive Takeover format is another responsive skin with more options. For more information, see About Immersive Takeover.

Simple Skin includes the following attributes:

  1. Maximum size is 10 MB. (The initial load can be set at 200 KB. For more information, see Add Polite Load to your HTML Ads.)

  2. Ad can have multiple user interactions.

  3. Ad can contain video.

  4. Responsive or fixed sizes available.

  5. Customizable header and gutter elements.

  6. Tools for animation based on page scroll.

  7. Offers tools for a background and parallax animation.

Note

Notes:

  • While Sizmek ads can be up to 10 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.

  • Maximum ad size can be increased upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher.

Note

Note: This format is not supported in unfriendly iFrames.

Demo

Click here to preview a demo of the Simple Skin format.

Variations

Simple Skin with a Header

Simple_Skin_with_Header.png

Simple Skin Template without a Header

Simple_Skin_template_without_Header.png

Building a Simple Skin

There are several methods that you can use to build your ad.

Method A: Use Sizmek Ad Suite Ad Builder

Create and Set Up

Share

Share your ad with your media agency.

Method B: Use a 3rd Party Authoring Tool

Create

Create the ad using a code editor. For more information, see Create a Simple Skin in a Code Editor.

Set Up

Share

Share your ad with your media agency.

Simple Skin Details

Specifications

Dimensions

Variable

There are a variety of Custom Variables that determine the size of the ad. See the Set up a Simple Skin (Configuring Custom Script Variables section) for more details.

Maximum duration

None

The publisher or the media technology (for example, DSP) determine the max duration.

IAB recommendation: 30 seconds

Maximum size

10 MB

If your ad does not require any of the format's features, consider building a Rich Media Banner. For more information, see About Rich Media Banner

Tag type

In-Banner

For more information about tag types, see Sizmek Ad Suite Ad Formats.

Compatibility

Device

Limited

Examples include Web, Mobile Web, In-app.

Platform

Any

iOS 9.0 and later, Android 6.0 and later

Browser

Any modern browser

Internet Explorer 10+, Firefox, Chrome, Safari, Microsoft Edge

DCO

Supported

Full DCO support

Polite Loading

Supported

Can be configured to load politely.

Safe Frame Support

Not Supported

Cannot be served inside a safe frame.

Scroll Detection

Supported

Ad Builder Templates available

Available

Publisher Certification

Publisher Certification Web

Mandatory

For more information, see About Publisher Certifications.

In-app

N/A

Programmatic

Recommended

Measurements

Available Metrics

Examples include:

  • Click-through

  • Impressions

  • Viewability

  • UserAction

  • Video Quartiles

  • Video Control

For more information about metrics, see Aggregated Reports: Dimensions and Metrics Glossary.

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