The simple skin format displays a full-page image as a background, also known as a skin. This format can contain corresponding gutters and header banner elements. The optional gutters and header can be used as clickable overlays, or contain additional content.
Responsive gutters are shown if there is enough space to display them to the left and right of the page content. They will not be visible when the ad is viewed on mobile or tablet.
Note
Note: If your skin ad does not need to be responsive, build a standard banner (if below 300kb with a single click as the interaction) or a rich media banner. For more information, see About standard banner and About rich media banner.
Note
Note: The immersive takeover format is another responsive skin with more options. For more information, see About immersive takeover.
Simple Skin includes the following attributes:
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Maximum size is 10 MB. (The initial load can be set at 300 KB. For more information, see Add polite load to your HTML ads.)
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Ad can have multiple user interactions.
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Ad can contain video.
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Responsive or fixed sizes available.
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Customizable header and gutter elements.
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Tools for animation based on page scroll.
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Offers tools for a background and parallax animation.
Note
Notes:
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While Amazon ads can be up to 10 MB, ads must also follow the specifications of the publishers or DSPs that will ultimately run the ad.
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Maximum ad size can be increased upon request; however, you should check with your media partner to verify that the ad will not be rejected by the publisher.
Note
Note: This format is not supported in unfriendly iFrames.
Click here to preview a demo of the simple skin format.
There are several methods that you can use to build your ad.
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Create and Set Up |
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Share |
Share your ad with your media agency. |
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Create |
Create the ad using a code editor. For more information, see Create a simple skin in a code editor. |
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Set Up |
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Share |
Share your ad with your media agency. |
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Specifications |
Dimensions |
Variable |
There are a variety of custom variables that determine then size of the ad. See the Set up a Simple Skin (Configuring Custom Script Variables section) for more details. |
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Maximum duration |
None |
The publisher or the media technology (for example, DSP) determine the max duration. IAB recommendation: 30 seconds. |
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Maximum size |
10 MB |
If your ad does not require any of the format's features, consider building a rich media banner. For more information, see About rich media banner. |
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Tag type |
In-banner |
For more information about tag types, see Amazon Ad Server ad formats. |
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Compatibility |
Device |
Limited |
Examples include web, mobile web, in-app. |
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Platform |
Any |
iOS 9.0 and later, Android 6.0 and later. |
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Browser |
Any modern browser |
Internet Explorer 10+, Firefox, Chrome, Safari, Microsoft Edge. |
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DCO |
Supported |
Full DCO support. |
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Polite Loading |
Supported |
Can be configured to load politely. |
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Safe Frame Support |
Not supported |
Cannot be served inside a safe frame. |
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Scroll detection |
Supported |
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Ad Builder templates available |
Available |
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Publisher Certification |
Publisher Certification Web |
Mandatory |
For more information, see About publisher certifications. |
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In-app |
N/A |
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Programmatic |
Recommended |
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Measurements |
Available metrics |
Examples include:
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For more information about metrics, see Glossary: dimensions and metrics for Aggregated Reports. |
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