Following are the general guidelines that clarify the purpose of the certification in a form of general testing questions that are meant to verify the basic functionality of any ad format you certify.
Display Ads:
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Is the banner displaying?
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Is the banner displayed in the correct position without any misalignment?
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Refer to the Demo link for a reference.
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Is the banner obstructing site content due to the incorrect z-index?
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Is the banner fully functional? (Buttons are working, video is playing, the panel is expanding, etc.)
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Is the banner staying in place when zooming the page in and out, and while scrolling?
Video Ads:
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Is the video displaying properly?
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Are the Skip/Close buttons visible on the ad?
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Are all buttons properly functioning? (VAST 3.0, VPAID)
In addition to the general guidelines, specific guidelines will be provided in the tables below, for the formats that require them.
Note
Note: All test ads available in this guide follow IAB guidelines.
All tag packages, in the tables below, contain standard tags, MRAID versions, and for formats that support it - video versions.
Note
Note: Amazon Ad Server ads can weigh up to 200Kb for Standard units (single trackable click), and 10Mb for Rich Media units.
Note
Note: we are not able to aid with tag implementation due to the large variety of ad servers being used by the publishers. For implementation help, please reach out to your ad server's Support team.
The basic formats include HTML5 Display banners and In-Stream Video.
For each ad format, there are tags for each of the common ad dimensions with Web and In-App versions.
Standard Banner
Standard Banner is the most basic type of ad format (fixed-size, non-responsive) and has the following limitations, based on IAB recommendations:
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The maximum size is 200 KB (including the default image).
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The ad has a single user interaction (click-through).
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Creative cannot contain a video.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App (MRAID) OTT |
Refer to general testing guidelines! |
Rich Media Banner
Rich Media Banner is a fixed-size ad format that includes the following attributes:
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The maximum size is 10 MB (The initial load can be set at 200 KB).
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The ad can contain multiple user interactions.
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The ad can contain video.
VAST
Basic video ad which, by default, contains one linear asset - MP4. Tag’s XML can be previewed by pasting it into the browser as a URL.
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Format |
Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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VAST 2.0 |
Desktop Mobile Web Mobile App OTT |
Refer to general testing guidelines! |
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VAST 3.0 (skippable) |
Desktop Mobile Web Mobile App OTT |
VPAID
An advanced video ad that has an HTML5 workspace for additional features, such as graphical overlays, buttons, etc. Tag’s XML can be previewed by pasting it into the browser as a URL.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App OTT |
Refer to general testing guidelines! |
Each advanced ad format is built for specific dimensions and there are test tags for each of the dimensions with Web and In-App versions as applicable. All 1x1 formats, apart from the Interstitial, should be implemented into a standard ad slot on the page (e.g. 300x250, 728x90), not the out-of-page (prestitial) slot.
Adhesion
The Adhesion is an ad format that continually fixes to the bottom of the display on page scroll-through.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web OTT |
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Billboard
Billboard is an advanced and fully responsive ad format that includes Rich Media Banner capabilities and has two states:
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Expanded state, billboard, with a close button.
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Collapsed state, leavebehind, with a show ad button.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web OTT |
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Deluxe Banner
The Deluxe Banner has adaptive and responsive resizing capabilities, along with Rich Media Banner capabilities, such as video/interactivity.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App (MRAID) OTT |
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Expandable Banner
The Expandable Banner is an expandable format that uses a multi-HTML files architecture. It contains both banner and panel markup in separate HTML files:
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A default HTML banner.
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At least one panel (the expansion HTML file).
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Can contain multiple expansion panels that can be set to display anywhere on the page upon expansion.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App (MRAID) OTT |
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Immersive Takeover
The Immersive Takeover format consists of a full-width expandable header, with left and right gutters that appear around the page content, as well as a full-page wallpaper skin that appears behind the page content. The header, gutters, and background skin are responsive to different screen sizes. The header height can be configured to resize to different viewport breakpoints.
Responsive gutters are shown if there is enough space to display them to the left and right of the page content. They will not be visible when the ad is viewed on mobile or tablet devices.
The Immersive Takeover can be set as a simple image with a video in the header, or as a full video.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web OTT |
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Interstitial
The Interstitial is a full-screen ad format that launches before displaying a publisher's content. It usually launches with an overlay that resizes to the dimensions of the screen, closes after a defined period, and optionally, disables scrolling of the publisher's page.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App (MRAID) OTT |
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Page Peel
The Page Peel is an ad format that allows audiences to peel publisher content away and expose a full-screen ad underneath the page's site. An eye-catching peel animation appears as the user clicks on or drags the corner peel to show ad content (with the mouse on desktop or finger on a touch screen).
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web OTT |
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Parallax Reveal
The Parallax Reveal ad format is a responsive format used to add a static background image, which is revealed when scrolling down the page, in addition to parallax animation, to your ad banner. These banners can be fully responsive with adaptive breakpoints or a static size. They also include tools that can be used to produce a parallax animation in the banner.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web OTT |
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Pushdown
The pushdown format is like the Single Expandable format with the addition of pushdown animation on expanding action. It pushes anything that is below it down, revealing more space in the ad for additional creative solutions. There are two versions - Single-panel (SP), and Multi-panel (MP).
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App (MRAID) OTT |
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Scroll Reveal
Scroll Reveal is an ad format that creates and reveals the ad experience when the ad scrolls into view. The ad should have a fixed position and be revealed underneath the publisher's site.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App (MRAID) OTT |
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Simple Skin
Simple Skin format is, as the name suggests, a lean, simple-to-build skin format that allows you to set your creative as the background of the page in a homepage takeover fashion, with an adjustable header, gutter, and background panels.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web OTT |
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Single Expandable Banner
The Single Expandable is an expandable format that uses a single, HTML file architecture. It contains both banner and panel markup contained in one HTML file. The expansion can be automatic, on mouse-hover, or user-initiated and it can be collapsed the same way.
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The maximum size is 10 MB (The initial load can be set at 200 KB).
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The ad can contain multiple user interactions.
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The ad can contain video.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web Mobile App (MRAID) OTT |
Refer to general testing guidelines! |
Sticky Scroller
The Sticky Scroller format includes an in-page banner and a “sticky” panel. When scrolling through the page, if the in-page banner goes outside of the viewport, the sticky panel will animate to and stick to the predefined position on the page, defined by custom variables.
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Supported Environment |
Test Tags |
Build Guide |
Specific Testing Guidelines |
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Desktop Mobile Web OTT |
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